Aston Martin DB12's First Unit Sold For IDR 24 Billion At The Cannes International Film Festival
JAKARTA - Aston Martin launched DB12 during the Cannes International Film Festival premiere on May 25 when he was the main sponsor of the 29th Amfar Gala Cannes.
Pada malamnya, unit pertama DB12 dijual dalam acara lelang berburang bintang dan danaanya ditujukan membantu penelitian penyakit AIDS. Pada saat lelang, DB12 terjual seharga 1,6 juta dolar AS atau hampir Rp24 miliar.
The event with the highest social status status at the film festival was attended by famous figures from the entertainment, art and fashion world, including Grammy Queen Latifa winners, Rebel Wilson actors, Fan Bingbing, and well-known models from Sara Samao, Bianca Balti, Heidi Klum, Stella Maxwell, and Alessandra Ambrosio.
The pair of actors Amy Jackson and Ed Westwick joined German athlete Alica Schmidt as Aston Martin's special guest. And Eva Longoria with James Marsden acted as the host of the DB12 auction.
"We are very lucky to have Aston Martin as the main sponsor for the 29th Amfar Gala Cannes and we are very grateful for their large donation in the form of this spectacular DB12 for our direct auction. This phenomenal sportscar is in the spotlight in the gala and the auction results will provide an important boost to our efforts to develop HIV drugs," said Kevin Robert Frost, CEO of Amfar, in Aston Martin's release, May 26.
Meanwhile, Lawrence Stroll, Aston Martin's Executive Chairman, said Aston Martin was very proud to have supported the AmfaR Gala Cannes. According to him, the extraordinary amount collected through this charity auction shows enthusiasm for the new DB12 and its unique ultra-luxury and high-performance aspects of this model that lifts it above the current GT category.
The car is also the first to be decorated with a special touch selected carefully by special Q by Aston Martin services to celebrate the 110th anniversary of this brand, including a special feder badge and a embroidery on the back of the head. This unique car also features a plaque on the cabin gate threshold that marks its unique history.
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The lucky owner will also have a rare opportunity to add signatures to the drivers of the Aston Martin Aramco Cognizant Formula One alone Lance Stroll and Fernando Alonso personally to the engine cover, a unique aspect that Aston Martin will retain in accordance with this ultra-luxury, outstanding high-performance model.