Southeast Asian Travel Industry Rises Again, Great Opportunity For Local Tourism

JAKARTA - Recent data from Airbnb shows that the travel industry in Southeast Asia experienced significant growth in 2022, bringing great opportunities to local tourism across the region. Solo travel in Southeast Asia has more than 2.6 times year-on-year, while group travel has more than tripled.

In addition, tourists in Southeast Asia also stay longer, with a long-term stay of more than 28 days increasing by more than 2.5 times year-on-year.

According to internal data from Airbnb, Thailand will be the country most visited in Southeast Asia in 2022, followed by Kuala Lumpur, Bangkok, Pattaya, chase Mai, and Phuket.

The United States is the country of origin for international Airbnb guests who will visit Southeast Asia the most in 2022, followed by Australia, Britain, Germany, and South Korea.

In addition, intra-Asia Tenggara travel also remains popular among tourists who enjoy visiting neighboring countries. Many Singaporeans use Airbnb to plan their vacation, with the most popular intra-Asia Southeast travel routes such as Singapore-Malaysia, Singapore-Thailand, and Singapore-Indonesia.

The latest regional survey shows that 96 percent of Indonesians believe that the current tourism recovery will benefit the local community and the national economy widely. With the growth of the travel industry reviving and evolving in Southeast Asia, new opportunities for local tourism are increasingly wide open.