JAKARTA - The 11.11 Shopping Festival Lazada, which runs from 11 to 15 November 2023, shows a positive trend in the interest in purchasing the Fast-moving Consumer Goods (FMCG) category including homehold, personal care, and beauty products from local Indonesian brands.
The FMCG category experienced significant growth that reflects strong consumer support for local Indonesian products.
Lia Kurtz, Category Director, LazMall FMCG, Lazada Indonesia, said Lazada always provides full support to all brands in Lazada and the success of local Indonesian products.
"The FMCG category remains a category that people are always looking for online and has always grown since the pandemic until now." Obviously in his official statement, Friday, November 17.
The Lazada 11.11 Shopping Festival again shows that the attractiveness of local FMCG products in Indonesia is getting stronger in Lazada.
This category remains one of the most popular consumers, Lazada claims to remain a trusted platform to find and support quality local Indonesian products.
On the first day of Lazada Shopping Festival 11.11, the beauty category recorded a remarkable increase compared to the previous festival. Somethinc, one of Indonesia's local beauty brands grew rapidly on the first day compared to the total five-day sales at the Lazada 9.9 shopping festival.
Consumers also show a high interest in the sunscreen of local beauty brands such as Azarine, Facetology, and Emina. In particular, the Facetology brand was successful with the sale of sunscreen on the first day of 11.11, which doubled by 3 compared to sales during the previous shopping festival period.
Male skincare products also steal consumer attention on the LazBeauty channel, especially from the Kahf brand, which is one of the most popular. The three main most sought-after products include face wash & scrub, sunscreen, and fragrance.
The FMCG category, Positive Growth in the Household category In the homehold product category, Lazada Shopping Festival 11.11 recorded impressive achievements.
WINGS Group's sales for the homehold product category increased 30 percent, with the DAIA detergent recording growth of nearly 100 percent. The top 10 items of the WINGS Group grew 20 percent, while demand for local homehold products grew rapidly with Mama Lemon, Rapika, Sosoft, and Supersol experiencing triple-digit growth.
This can also be seen in a significant increase in visiting traffic, providing additional support for local products such as in Laundry Supply products which also increase with DAIA and Soklin leading the category.
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Lia added that the success of increasing sales results from a series of brands in Lazada also did not escape the free shipping mechanism system in Lazada. Without the need to collect vouchers, users can automatically enjoy free shipping services without minimum purchase restrictions, with quotas available up to 11 times a week.
"Other bombastic promotions such as buy 1 get 1 also have a significant positive impact in ensuring a 100 percent Hepi experience for consumers." he said
Lia emphasized that Lazada continues to be committed to supporting local products, building a strong business ecosystem, and providing a pleasant and meaningful online shopping experience for consumers in Indonesia.
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