Pepsi Builds First Snack Factory Worth IDR 3.04 Trillion In Cikarang

Pepsi illustration (photo: Unsplash)

JAKARTA - PT PepsiCo Indonesia Food and Beverages or PepsiCo Indonesia invested 200 million US dollars or the equivalent of Rp3.04 trillion to build its first snack factory in Cikarang, West Java.CEO Asia Business Unit PepsiCo Parnya Kitjatanapan (Eric) said the construction of the first manufacturing facility in Indonesia was carried out to be able to work on the big market in Indonesia "Indonesia is one of the largest and stuck markets in the world. A total of 48 percent of Asia's market population is here, so we can't miss this opportunity," he quoted Antara as saying.

Eric said another reason the US company finally built a factory in Indonesia was a good investment climate that was created by the Indonesian government so that finally PepsiCo returned to Indonesia. with the largest population in Southeast Asia, a middle class that grew rapidly and entered the ranks of the 15 largest economies in the world, Bahlil said that PepsiCo's move to enter Indonesia was very appropriate. "Therefore, in my opinion, it would be wrong for friends who carry out the industrial process, not to build manufacturing in Indonesia," he added. PepsiCo's factory, which will be built on an area of 6 hectares in Cikarang, plans to produce a number of snack products. The production process is expected to start in early 2025. However, PepsiCo is still reluctant to mention the brands of snacks that will be produced.

PepsiCo Indonesia Asif Mobin CEO said the factory will focus on producing snacks to meet the domestic market. Despite focusing on the domestic market, PepsiCo is also targeting to be able to export Cikarang factory production to countries that have halal preferences.

"This is just the beginning, we are investing directly in Indonesia for the first time, in the future there will be other products," he said. In its operation, the PepsiCo factory will apply sustainable principles using 100 percent of renewable electricity sources. The company will also implement 100 percent of the utilization of recycled water and adopt a net water positive approach from the first day of operation, to support ESG initiatives at the regional level. Not only that, the company is committed to supporting industrial downstream efforts by absorbing local power, utilizing local raw materials to empowering farmers for more sustainable agricultural practices.