Telkom Accelerates Digitalization Of MSMEs Through Logee

Photo: Doc. Antara

JAKARTA - PT Telkom Indonesia (Persero) has accelerated the digitization of MSMEs (middle micro enterprises) through the Umbrella Brand Leap-Telkom Digital (Leap), one of which is Logee as a digital platform that offers a digital consignment business scheme.

Director of Digital Business Telkom, Muhamad Fajrin Rasyid, through his statement in Makassar, Tuesday, August 2, said Telkom presents various digital products and services that MSME actors can use, including Logee as a digital platform, to answer various challenges in the logistics sector.

"The Logee platform makes MSMEs or product owners no longer need to think about infrastructure for storing goods, building an operational team, or ensuring that their products are properly delivered or not," said Fajrin, quoted from Antara.

The services provided by Logee are a tangible manifestation of Telkom in accelerating the implementation of smart and sustainable, economical, and accessible digitalization by all people, especially MSMEs in the country. Telkom always continues to innovate, including in terms of digital business schemes in the logistics sector.

Logee is not only present for the delivery process, but also includes a business scheme to make it easier for MSMEs to expand their sales reach which ultimately has an impact on MSME welfare through a digital consignment business scheme.

The consignment scheme is a sales transaction scheme carried out under a cooperation agreement between the product owner (consignor) and the seller (consignee). The goal is to resell the goods or products to consumers at prices and requirements that have been regulated in the agreement between the two.

Fajrin added that the consignment scheme is able to make it easier for product owners to distribute their goods to retail or to stores. Moreover, the number of shops that have joined the Logee platform in 2022 has reached more than 74 thousand stores.

This figure increased by more than 780 percent compared to the previous year, which was more than 9,500 stores. That way, the opportunity for distributors to expand market reach and increase sales is getting bigger.

In addition, through Logee, MSME actors can distribute their products to retail by entrusting their products in 7 Logee warehouses spread across Java Island, as well as with all Logee's operational and sales systems, these products can be absorbed quickly and easily.

Unlike other consignment businesses, the consignment scheme presented by Logee is digital and is equipped with a visibility dashboard that provides transparent data regarding the status of goods to active and inactive outlet points so that product owners and shop owners can get valid and real-time data.

In addition, every item sold will be paid to the owners of the product or distributor with the value of the goods sold according to the Service Level Agreement (SLA) and only takes one day after the product is sold.

"Logee brings the spirit of a collaborative business and grows together so that MSMEs can support each other and advance to class together," said Fajrin.

As a big buffer for the nation's economy, the welfare of MSMEs is in line with Indonesia's indicators of becoming an increasingly advanced country through digitalization in various sectors.