JAPFA Strengthens Downstream Business Segment

Photo: Doc. Japfa Comfeed

JAKARTA - PT Japfa Comfeed Indonesia Tbk (JAPFA) has again participated in the largest food and beverage exhibition Food & Hotel Indonesia (FHI) at the Jakarta International Expo (JIExpo), Kemayoran.

In the expo which took place from July 25 to 28, 2023, JAPFA introduced its new entity in the downstream business segment and JAPFA animal protein product marketing, namely JAPFA Food. Through JAPFA Food, JAPFA bridges customers and potential customers to get access to various quality products from the JAPFA group. In this series of FHI 2023 Exhibitions, JAPFA Food targets the food service segment, by offering technology that facilitates food service entrepreneurs such as frozen-to-fry, ready-to-eat, and various products with other added value, which aims to facilitate preparation in the kitchen of food service business actors.

With innovation in food technology, JAPFA can create frozen-to-fry products that are not inferior to the food manufacturing process based on orders (ala minutes) in general. The difference is, the advantage of the JAPFA frozen-to-fry product is that it can make the cooking preparation process faster and easier with more quality maintained. Rachmat Indrajaya, Corporate Affairs Director of JAPFA said, the presence of JAPFA Food is a business solution offered to partners to obtain various choices of animal protein products with the best quality that are comprehensive and integrated.

"We hope that by offering more complete protein product solutions, stronger food and R&D technology, as well as customization from the kitchen central, JAPFA can further strengthen services to the food service segment," said Rachmat, in his statement, Thursday, July 27.

Meanwhile, Melvany Kasih, Deputy Head of SBU Consumer Go Direct Indonesia, said the concept of Farm to Fork which was promoted illustrates how his party obtained and produced quality animal protein products from upstream to downstream levels.

"With our integrated model business, our products are guaranteed to be tracked. Another advantage we have is the level of flexibility in meeting customer preferences and needs. In addition, with the presence of a kitchen central, JAPFA Food can also offer customization services to meet the specific needs of food service business actors," said Melvany.

Produk olahan yang ditawarkan JAPFA Food memiliki 6 sub kategori, diantaranya Unggas, Produk Daging Olahan, Daging Sapi, Makanan Laut, Produk Susu serta Saus dan Dressing dengan merek So Good, So Nice, Ayam Ulu, Best Chicken, Tokusen, Santori, Seafood Lovers, JAPFA Prime Seafood, Toba Tilapia, Ichi-No-Ji, Omayo, Real Good, Mom & Spice, Dosuka, Tora Duo dan BON-BON.Pada pameran FHI ini, JAPFA ingin mengajak pengunjung memperoleh pengalaman mencicipi rangkaian produk perusahaan. Selama expo berlangsung, JAPFA akan mengadakan workshop bersama dengan Chef handal yang akan berbagi resep dan kemampuan mengolah berbagai produk protein hewani pilihan.