PT Toyota-Astra Motor (TAM) managed to book a total sales for the Indonesian market of 268,288 units of the total number in the national automotive industry 806,721 units for the January-November 2024 period.
Vice President of PT TAM, Henry Tanoto admitted that overall retail sales experienced a decline. However, his party managed to make growth in terms of market share of 0.8 percent compared to last year.
"Market from 2024 to November, retail sales decreased by 11 percent overall. Meanwhile, from Toyota there was also a decline, but our market share has increased by 32.4 percent now 33.3 percent," Henry said in his presentation at a media gathering event in Kuningan, Wednesday, December 18.
In the electrification segment, the company managed to make growth by reaching sales of up to 91,526 units compared to last year with the acquisition of 65,400 units.
"Talking about electrification, in 2024 to November compared to last year it grew. Last year it reached 65 thousand while this year it could reach 91 thousand," added Henry.
Not only that, the single agent holding the brand (ATPM) also ranks first on the market share side of the electrification vehicle by contributing up to 39.9 percent
"In the market share, Toyota still ranks first with 39.9 percent," explained Henry.
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Then, he also said that the best-selling product of electrification until November 2024 was led by Kijang Innova Zenix HEV totaling 24,593 units, Yaris Cross HEV with 5,020 units, and a combination of Alphard and Vellfire with 3,623 units.
"Currently, the best-selling models on the market are the Innova Zenix hybrid, then Yaris Cross, and Alphard hybrid," said Henry.
To date, PT TAM has had 22 electrification models that are a combination of the Toyota and Lexus brands in Indonesia. The company's focus is not only on this segment, but also wants to expand it to other alternative energies such as biodiesel and ethanol to reduce emissions.
"In the future, we will expand the use of flexible fuels such as biodiesel and ethanol to support low-emission technology," Henry concluded.
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