Ganjar Realizes Central Java MSMEs Go International, 380 Solo Raya MSME Products Sent To France

MSME Products Solo, Central Java Exported To France (Special)

SOLO - Governor Ganjar Pranowo's mission to MSMEs in Central Java Go International and export products in a sustainable manner has been realized. A total of 380 products from 28 MSMEs in Solo Raya were exported to France, on Friday, July 7.

The delivery of MSME products that are members of the Solo Raya (Kersa) MSME Relatives to France is the result of the collaboration between the Solo City Government and Bank Indonesia, Bank Jateng, and aggregators from France, Fairindo. The release of this export was carried out symbolically by the Mayor of Solo, Gibran Rakabuming Raka, on the front page of the Solo City Hall Gedhe Administrators.

Fairindo's curator and CEO, Mathieu Mergans, said that the release of exports of MSME products from Solo Raya to the Indonesian Gallery in France was a follow-up to the release of the first exports carried out in December 2022.

"First, the release was indeed the Central Java Provincial Government together with Bank Jateng which helped. Through the Governor, the support of MSMEs was to help export. At that time they were both for Central Java. Then this is the same as BI Solo and the Solo City Government also supports it," said Mathieu when contacted.

So far, said Mathieu, the Central Java Provincial Government and the Solo City Government have provided a lot of support and convenience for MSME players. For example facilitating capital, transportation or shipping, and taxes.

Meanwhile, to maintain the sustainability of exports of MSME products abroad, several strategies and market tastes are needed. In addition, all parties must work together so that products from Indonesia are easily recognized and can be seen continuously.

"Frankly, I am also grateful for the support from the government and other agencies, but we do need more effort marketing needed in the destination country. Our term land war is through exhibitions and showrooms. Air warfare is an online war," he explained.

Previously, Governor Ganjar Pranowo said MSMEs must be able to advance to class and go international and inspire other MSMEs. To support export sustainability, the signing of cooperation with foreign parties is also carried out.

"If our MSMEs have gone international, this can be an inspiration for others. Others can progress like them," said Ganjar some time ago at the MSME Exchange.

Ganjar also explained that the government will also continue to facilitate MSME players who want to go international. Starting from funding, increasing events and exhibitions at home and abroad.

In addition, the government also facilitates through embassies abroad. For example, buying shops and making them Indonesian Houses. The hope is that if consumers need something with a unique level of Indonesian uniqueness, consumers know where to look for it.

"Promotion, introduce and meet with buyers so that the meeting of sellers and buyers can be held here. Later there will be a repeat order (order return)," he said.