The Burst Of Information Flows In The Digital Age Emerges Needs For Financial Solutions

Photo: Doc. Danamon

JAKARTA - In the midst of this digital era, many productive generations, from the youngest such as Gen Z, Millennials, to Gen X, are exposed to information that spreads so widely. The dissemination of information that is packaged in a short way and quickly makes this information more interesting in the eyes of the public.

This affects consumer behavior from those who previously sought information by asking their closest people, to the internet and social media. This is supported by the penetration of smartphones that are already very high in Indonesia. According to data from the Central Statistics Agency (BPS) in 2022, 67.88 percent of Indonesians aged 5 years and over already have smartphones. This percentage is increasing compared to 2021 which is still 65.87 percent.

Not only stopping at the search for information, but even now the public is positioning digital information extraction as a trusted reference source. With so much information spread and received by people every day, those who do not have self-censorship capabilities will tend to have short attention span or the amount of time spent concentrating becomes shorter.

This causes all information to be absorbed without being filtered first, then there will be the possibility of wanting to compare your own condition with what they see on the internet and social media. As a result, people will make financial decisions such as buying goods impulsively and rushing to the point of harming themselves in the future.

This concern was also expressed by several public figures in the country. Like Den Dimas, a content creator in the automotive sector who argues that in choosing vehicles, both four-wheeled and two-wheeled, there are many things that must be considered, starting from the purpose, selection of specs, and foresight in utilizing offers or discounts.

Then, there is also Agustinus Michel who is famous as @paksugus on TikTok. According to him, there are expectations from parents that if you don't have a home, it means that you haven't succeeded in making the current generation more pressing to buy property. Not only just property, but the expectations of the current generation are also getting higher because they want to own an aesthetic and functional house.

Then from the leisure side, the amount of information about traveling or healing, although on the one hand, is quite encouraging because it shows an increase in public awareness about mental health, but has the potential to make people want to travel without considering their financial condition.

According to Jerome Polin, one of the well-known YouTubers, when traveling, there are many things that must be balanced so that expenses during traveling are not boncos. For example, if spending on activities is already expensive, then balance it with cheap expenses. Therefore, Jerome argues, in traveling, you must remain smart in managing finances by utilizing promos or discounts.

Not only from the side of the house, vehicle, and traveling, but the pressure for parents to instill financial awareness in their children from an early age was also expressed by Caca Tengker, who is a well-known psychologist. Caca continues to try to carry out parenting by making connections before correction.

This means that parents must be able to understand from the child's side first before providing boundaries as corrections. From here, parents can only instill a sense of the difference between need and wants for their children not to live wasteful lives.

There are other concerns from Rius Vernandes, a content creator who often reviews flights using business class and first class. Rius often looks for ways to stay able to travel with family comfortably and safely by maximizing benefits in the form of miles & rewards.

All of these needs and insights have been removed by these influencers together with PT Bank Danamon Indonesia Tbk (Danamon) at the DXPO Talks held at Central Park Mall, 20-23 July 2023. Carrying the theme "TUMBUH TOGETHER", which is also the theme of this year's anniversary, Danamon held a DXPO by Danamon to show the company's various product, service and channel capabilities; and reaffirmed its commitment to become a one-stop financial solution provider for all customer financial needs.

In various interesting discussions with these influencers, Danamon offers solutions that match the needs and financial goals presented. Like the need to obtain the first vehicle, Danamon argues that it is important to choose the right, reliable, and flexible financing partner.

Then the need to acquire the property that the younger generation wants, where Danamon provides insights that it is good for the younger generation to buy property from now on because property prices will always rise. Furthermore, in terms of traveling, in addition to the solutions provided by Danamon through attractive promos on flight tickets, hotels, and attractions, Danamon also provides insurance that guarantees customer comfort and security during travel.

Responding to the latest concern, namely financial literacy for children from an early age, Danamon presents savings products that are tailored to the needs of his little one while learning about the basic finances of his father and mother, namely Danamon More Junior and Danamon More Youth.

Not only financial solutions, but the Bank, which has been established since 1956, also provides free entertainment from Tulus, a well-known Indonesian solo singer, for customers and mall visitors. Thousands of visitors who packed Central Park Mall even exploded, thus creating roads around the event experiencing crowds from before the evening until a few hours after the concert ended.

The enthusiasm of visitors was very clear when Tulus began performing his hits to his fans who had been present in the Tribeca Park area, where he performed eight songs for the visitors. The audience was also seen to be entertained by the performance of the singer of the song "Interaction".