JAKARTA - PT Mustika Ratu Tbk (MRAT) recorded a net income of up to IDR 285.18 billion in 2022. This is with the push for innovation of products and hotels, in the midst of economic conditions and inflationary pressures still threaten the world, including Indonesia.
"In 2022, product innovation will be one of Mustika Ratu's main focuses", said Mustika Director Ratu Kusuma Ida Anjani quoting Antara.
One of the business and product innovations carried out by the issuer codenamed MRAT is through online sales, one of which is the Brightening Bengkoang Series and Instabright Glow, which grew by 162 percent compared to 2021.
In addition to product innovation, he said the Company also continues to strengthen distribution by going-to-market product strategy in the Holistic Beauty category and the Health and Wellness category through all relevant outlet channels.
This step is taken starting from capturing new consumer bases for the Company's superior products through a creative and targeted brand campaign (targeted) by optimizing digital and celebrity channels.
Optimization of sales channels is also carried out including e-commerce, modern retailers (national and local), omnichannel, and general trade.
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Kusuma added that MRAT also expands distribution channels both in the domestic and international markets, as well as develops other business potentials, including closer cooperation with large retail groups and more aggressive business-to-business partnerships (B2B).
"The Mustika Ratu products can also be found and enjoyed on various e-commerce and omnichannel platforms to provide wider accessibility to customers. This collaboration in the future will allow customers to choose the most comfortable way to shop and interact with Mustika Ratu products", he explained.
While expanding, he said the Company is establishing close cooperation with the Marriott International Group, so that MRAT can supply premium beauty products and personal care to the hotel business chain.
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