JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) in collaboration with Air New Zealand held an introduction to stakeholders for the projection of Indonesian tourism and creative economy to the New Zealand market.
Minister of Tourism and Creative Economy Sandiaga Uno explained that this collaboration program was established in order to welcome the re-operation of the Auckland-Denpasar route by Air New Zealand airline after a three-year hiatus due to the COVID-19 pandemic.
"We are targeting an increase in the number and quality of foreign tourists while still respecting the local community, increasing the length of stay, exploring destinations, and encouraging more spending," said Menparekraf Sandiaga in his official statement, quoted on Friday, March 31.
New Zealand Market itself has the potential for Indonesian tourism. Because, based on data, it is stated that the average length of stay for New Zealand tourists is around 10-13 days and average spending per arrival (ASPA/average expenditure per arrival) touches the figure of 1,376 US dollars.
Meanwhile, Deputy for Marketing of the Ministry of Tourism and Creative Economy Ni Made Ayu Marthini hopes that in the next phase, New Zealand tourists will not only stop arriving in Bali.
"Through the 'Bali Add-on' campaign, we also invite all tourists to add one other island destination on the next visit, such as Labuan Bajo, Mandalika Lombok, and Borobudur which are technically close to Bali," he said.
In addition, Chief Customer and Sales Officer Air New Zealand's Leanne Geraghty said, Bali is a suitable destination for various types of tourists, whether looking for tropical beach warmth, a family that wants adventure or a couple who longs for romantic and peaceful nuances.
"Bali is one of the most popular routes, with more than 17 thousand tourists flying to Denpasar in 2019. We are very pleased to be able to reconnect the Kiwis (New Zealand people) with this top holiday destination, which is the last international seasonal route we have operated again after the pandemic," he added.
The participants carried out a number of activities, such as health tourism, exploring destinations to the experience of enjoying spices in Indonesian dishes, as well as local cultural arts.
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