UI, ITB, And UNPAR Students Win BCA Case Competition And Succeed In Enthusastic Marketer!

Photo: Special

JAKARTA - After going through a fairly tight competition process, the BCA Business Case Competition 2023: Be an Enthusastic Marketer officially ended. The PAU PETROL group from students from the University of Indonesia, Bandung Institute of Technology, and Parahyangan Catholic University won 1 competition.

This competition also gave awards to 2 students from Udayana University and the University of Indonesia as Most Valuable Participant. The winners managed to get a total prize of IDR 50 million as well as an internship and career opportunity at BCA.

The competition which took place from August 21 to September 1 was attended by more than 2,250 students throughout Indonesia. Of these, 60 students were chosen to take part in the elimination round, leaving 30 of the best participants in the semifinals which were held at the BCA Learning Institute located in Sentul, Bogor.

They then had to do a roleplay and presentation to reach the top 3. Head of BCA Regional Office I Fely Hadinata, SVP Marketing Communication BCA Norisa Saifuddin, and SVP Cash Management BCA Irwan Prabawa attended as a jury and tested the potential of students.

"BCA congratulates all the winners and participants of the BCA Business Case Competition 2023. After participating in a series of tight competitions, we hope that all participants will not only bring home gifts in the form of material, but can also bring home various experiences and knowledge that they can implement in pursuing education and when entering the world of work in the future. We are also proud to be able to provide opportunities for the winners to become part of the BCA family and see the contributions they can make to BCA," said BCA Director Lianawaty Suwono, in his statement, Friday, September 29.

During the competition, participants were given training related to marketing and negotiation tips which were expected to be a good provision when students began to enter the world of work.

"Seeing the high interest of Indonesian students in the competition that has just been held in its first year, we hope that BCA can return to implementing the BCA Business Case Competition regularly and become an event that students have been waiting for every year. We also hope that the BCA Business Case Competition can inspire Indonesian students to hone their interests and talents in the banking world," said Rudi Lim, EVP Human Capital BCA.

BCA Business Case Competition 2023: Be Enthusastic Marketer! has started since the registration stage in mid-July, followed by an online and offline elimination round, as well as the final round throughout August. BCA hopes that this program can be a tangible form of BCA's commitment to accelerating the realization of the Sustainable Development Goals (SDGs) by supporting participants to get quality education.

The BCA Business Case Competition 2023 activity is also an effort for BCA to produce a superior young generation, who want to explore and develop themselves in the banking world.

BCA Case Competition 2023 Successfully Delivered Enthusastic Marketer - Director of BCA Lianawaty Suwono (six from the right), EVP Human Capital Management BCA Rudi Lim (right), Head of BCA Region XII Office Fely Hadinata (left) and SVP Marketing Communication Norisa Saifuddin (second from left) with group winners and Most Valuable Participant at the 2023 BCA Case Competition Night Awarding event. on September 1.

The competition, which took place from August 21 to September 1, 2023, was attended by more than 2,250 students throughout Indonesia and was won by the PAU PETROL Group which is a combination of students from the University of Indonesia, Bandung Institute of Technology, and Parahyangan Catholic University. Through this competition, BCA intends to provide opportunities for the younger generation to foster experience and knowledge to become a reliable marketing.