JAKARTA - Indonesia, a country with unlimited opportunities, has witnessed a surge in digital consumers since the start of the pandemic. In fact, more than 21 million new digital consumers have emerged, with 72 percent of them coming from non-city areas.
In 2025, Indonesia's internet economy is expected to reach a value of 146 billion US dollars, with an annual growth rate of 20 percent.
By combining e-commerce and social media channels, Conversational Commerce has enormous potential in changing the way businesses interact with customers, namely providing integrated and personalized customer-selected customer-interaction channels; making it an important key competence for businesses that want to increase brand loyalty and higher sales.
Today, we are proud to announce a strategic partnership between Imbee Limited (IMBEE) and PT Lini Imaji Kreasi Ekosistem Tbk ( FUTR). IMBEE is Hong Kong-based leading Chat Management company, while FUTR is a technology company based in Asia Pacific that has been listed on the Indonesia Stock Exchange.
Together, we will collaborate in a conversational commerce solution specifically designed for the Indonesian market. In addition, both parties will jointly conduct research and develop a deeper semantic model as well as strong data analysis capabilities while still prioritizing data privacy and security protocols in various countries around the world.
IMBEE co-founder & CEO, Ken Chu, expressed his joy at this collaboration.
"The Indonesian market presents a significant growth opportunity for the Conversational Commerce, and we are excited to partner with FUTR to empower businesses in Indonesia with our solutions that will help businesses collect and analyze large amounts of conversation data, and turn valuable business insight into revenue," he said in a written statement, Tuesday, June 6.
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FUTR CEO Jeremy Quek referred to a survey of Facebook and BCG which revealed that 94 percent of Indonesian customers prefer to buy products from sellers that are responsive to chat/chat before making purchases.
"Ken and I believe that right now is the right time, and together, IMBEE and FUTR are committed to encouraging innovation and growth in the Indonesian market. And we can't wait to see the impact of our partnership on the country's digital landscape," said Jeremy.
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