Strengthening Indonesian Restaurant Capacity In England And The Netherlands, Kemenparekraf Do This

JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) held a business meeting "Indonesia Spice Up The World" in an effort to strengthen the domestic restaurant business capacity in the UK and the Netherlands.

Deputy for Industry and Investment at the Ministry of Tourism and Creative Economy Rizki Handayani said, Indonesia Spice Up The World is a collaborative program between stakeholders to promote Indonesian culinary to achieve an export value of IDR 2 billion US dollars.

In addition, it is also to develop as many as 4,000 restaurants in foreign countries by 2024, as well as to lift spice products and spices for Indonesian local brands of cuisine.

"The series of activities from this business meeting include listing financing, inauguration of Orient Express Restaurant, coaching clinic program IndoStar, introducing Integrated Technology for the development of a culinary business, discussions with stakeholders and diaspora in London and Amsterdam," Rizki said in his official statement, quoted Friday, May 26.

Then, there is benchmarking to the growing spice market in London and Amsterdam to encourage the supply of Indonesian spice to enter the European market.

Rizki said the Ministry of Tourism and Creative Economy would facilitate Indonesian restaurant business actors and provide massive and structured assistance with the aim that restaurant players could develop and be ready to receive financing from potential Investors.

With this facilitation, it is also hoped that it can increase export capacity for Indonesian spice and spice business actors.

"This is in accordance with the Menparekraf tagline to realize programs that are right on target, have the right benefits, and on time, and are oriented towards Indonesia's economic recovery to enter a new economic order, namely a digital-based economy," he said.

The activity received good response from Indonesian diaspora, both in the UK and in the Netherlands.

Indonesian Ambassador to the Netherlands Mayerfas said there needs to be government intervention to further expand Indonesia's culinary promotion in the international market.

"With the strategy of presenting Indonesian restaurants abroad, developing good branding and management, it will make Indonesia's processed foods, spices, and culinary delights more preferred, sought after, and popular in all parts of the world," he added.