Men's Population Is Getting Rare In Latvia, Now Husbands Can Be Rented Per Hour

JAKARTA - The imbalance in population between men and women in Latvia has now led to an unusual social phenomenon. The number of men continued to decline, making it difficult for many women to find a partner, until finally the husband's rental services actually developed rapidly.

Latvia, the Eastern European country is known for its female population, which is interesting to record as having 15.5 percent more women than men. This figure is far above the European Union's average. This condition is increasingly felt in the elderly group, where the number of women over 65 years of age has doubled from men.

This situation has a direct impact on social life. Many women admit that it is difficult to find a partner, even in the work environment. A single woman named Dania said almost all her co-workers were women.

"There's nothing wrong with that, but it would be more fun if there were more men to chat with or just joke. It feels more balanced," said Dania, quoted from the New York Post page.

The same thing was expressed by his friend, Zane. According to him, many Latvian women finally chose to find a partner abroad.

"That's why a lot of my friends moved and have boyfriends in other countries," he said.

In the midst of this situation, an unexpected solution emerged, namely the husband's rental service. This service allows women to hire men for a certain time, not for dating, but for helping with household matters.

Platforms such as Komanda24 and Remontdarbi.lv offer 'husbands cost per hour' services that can be ordered online or by telephone.

These men do various homeworks, such as repairing pipes, painting walls, installing televisions, repairing displays, and other carpentry work.

This phenomenon is not just a trend, but an answer to real needs. When the number of men decreases, the role that has been identical to the husband has turned into a professional service.

Experts say the main cause of the reduced number of men in Latvia is lower life expectancy than women.

Lifestyle factors are considered to play a major role, ranging from smoking to a higher weight problem in men.

Interestingly, the trend of renting a husband also occurs in other countries. In 2022, a woman named Laura Young went viral after renting out her husband to do various homeworks. The business is even growing rapidly and is flooded with orders.

This phenomenon shows how demographic changes can lead to an unusual new solution. In Latvia, when men get less, husband rental services become a promising business opportunity.