Support Harbolnas 2024, Shopee Holds Live Shopping With Trade Minister Budi

Live Shopping Shopee (photo: Shopee)

JAKARTA - Supporting the National Online Shopping Day (Harbolnas), Shopee Indonesia presents a series of special Mini Talkshow and Live Shopping activities through Shopee Live with the Minister of Trade of the Republic of Indonesia, Budi Santoso.

The Indonesian Minister of Trade, Budi Santoso, emphasized that the Harbolnas campaign was an important momentum to encourage the development of MSMEs that contributed to national economic growth.

"Shopee actively continues to support local MSMEs so that they can develop and be competitive. We realize this commitment through various programs, one of which is the Harbolnas 12.12 campaign which is held every year, including the implementation of Mini Talkshow and Live Shopping," said Shopee Indonesia Executive Director Christin Djuarto.

Meanwhile, the Minister of Trade Budi also emphasized that the Harbolnas campaign was an important momentum to encourage the development of MSMEs that contributed to national economic growth.

"I really appreciate the synergy between the Ministry of Trade and Shopee, which was realized through various initiatives, including the special Harbolnas live shopping session at Shopee Live," he said.

Budi hopes that this campaign can further strengthen public confidence in local products and boost sales of MSME players.

"As conveyed by the Coordinating Minister for Economic Affairs of the Republic of Indonesia, Mr. Airlangga Hartarto, the transaction target for Harbolnas 2024 is IDR 40 trillion, up 16% compared to 2023," he concluded.