Kaspersky Digital Footprint Intelligence Update Presents Company Protection Capability From Fake Accounts And Applications

Kaspersky Digital Footprint Intelligence Update (photo: Kaspersky)

JAKARTA - Kaspersky announced an update to the Digital Footprint Intelligence service, by providing increased protection for companies from fake accounts on social networks, as well as fake apps on online markets.

In the past year alone, Kaspersky researchers discovered more than 500 million attempts to access fake websites. This activity allows cybercriminals to collect sensitive data and attack victims by utilizing trusted brands.

To protect brand reputation from possible identity imitation attacks, companies need to pay attention to their business security, especially in online public spaces such as websites, social networks, and markets.

Kaspersky Digital Footprint Intelligence is a threat intelligence service that provides organizations with insight into their digital footprint, allowing them to identify potential risks and security vulnerabilities.

This updated solution can now monitor, detect, and delete fake accounts on Facebook, Snapchat, Instagram, and Twitter as well as fake apps on AppStore and GooglePlay.

"Equipped with removal services, Kaspersky Digital Footprint Intelligence provides a greater opportunity for businesses to protect their brands," said Yulia Novikova, Head of Digital Footprint Intelligence at Kaspersky in a statement.

By monitoring public online sources and providing detailed information to companies about possible malicious activity, Kaspersky Digital Footprint Intelligence helps businesses identify and eliminate these threats before causing a negative impact on victims.

In addition, by the beginning of 2023, the service has also been upgraded by adding real-time warnings for targeted Phishing, which helps track the emergence of phishing websites targeting company names, online services, and trademarks.