Spotify Presents The "Showcase" Feature For Artists Promote Their Music

Spotify now provides a new feature called "Showcase" for artists (photo: dock. spotify)

Spotify now provides a new feature called "Showcase" for artists to promote their music for a fee. With "Showcase," artists can bring their music to more listeners, both newly released songs and old songs in their catalog.

They can create multiple campaigns for a variety of content, and can use "Spotlight" to promote not only singles, but also EPs and albums.

This paid recommendation will come with a variety of titles, brief information about its content designed to attract your attention, provided by Spotify, depending on what the artist team chooses.

They can promote their work as "new music," for example, or use the title "on tour" if they are on their way and want to attract more interest. In addition, artists can choose the person they want to target, both active listeners and previous ones.

According to Spotify, Showcase ads will be displayed in 30 markets. The streaming company also claims that people who view it have a six times higher chance of listening to promoted music. If you listen to the music you see through certain Showcase ads, you won't see it again for 28 days.

Artists will be charged per click, starting at 40 cents. Initially, Spotify will only offer Showcase to artists with at least 1,000 streams over the past 28 days and whose billing countries are set to the United States. The company will launch this feature on the Campaign tab for eligible artists in the US in the coming weeks, but they say it will expand access to the rest of the world as time goes on.