AnyMind Group Launches Functionality Of Advertising Reports On AnyX, What Is Its Function?

Display of the AnyX platform (photo: AnyMind)

JAKARTA - AnyMind Group, an end-to-end commerce empowerment company, announced the launch of functionality to support centralized management and analysis of ad data from the platform on its e-commerce management platform, AnyX.

With the function of this advertising report, AnyMind hopes that later marketing and e-commerce professionals can collect and view data from advertisements on Google Ads, Meta Ads Manager, and TikTok Ads easily.

The company also says that business owners can view data based on campaigns, ad groups, ad sets, keywords, and advertising materials, thus allowing in-depth analysis of advertising performance in various angles and metrics.

This data can then be coated above data from connected e-commerce platforms including Shopee, Lazada, Amazon, Qoo10, Rakuten, Tokopedia, Shopify, TikTok Shop, and many more.

Thus, e-commerce professionals can get a more detailed view of the impact of advertising on sales generated through advertising and profit on advertising spending (ROAS).

"Adding advertising reports is another logical step that takes advantage of our partnership in marketing to provide the best data for marketers, e-commerce experts, and business owners to make the best decisions," said Krypto Sogo, CEO and co-founder of AnyMind Group in a statement.

AnyX itself is an e-commerce management platform that allows users to consolidate and browse data across their e-commerce channels and unite product master management and order data across channels.

The platform also has other features for promotional event planning, logistics management, customer relationship management, and automatic workflows that can be operated on certain platforms, all through one dashboard.