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JAKARTA - During the Grow with Google 2023 event which was held some time ago, representatives from DANA, Astra Financial, and Vidio revealed that currently many companies are increasingly selective in recruiting employees.

The Economist Impact 2023 report by Google states that 77 percent of employees feel that the company is looking at prospective workers who have technical skills, compared to the qualifications listed on paper.

One of the challenges faced today is the high competitiveness and demand for good talent. The more here the company needs special expertise for certain divisions. For example, in the Data' not only the data analysis, but there are many categories such as Data Engineer, Quality Data, Machine Learning, and others," said Atikah Amirah, People Partner Lead in DANA Indonesia.

Not only that, the report, which was just published in June, also found that data analysis and visualization capabilities, IT Support, as well as digital and e-commerce marketing, are very important skills to have in today's work market. According to Chief Human Resources Officer at Vidio, Alvien Khairullah, the interests of that skill are based because in today's digital era, the need to reach users via mobile or internet is very important.

"This condition requires skills such as Mobile Engineering as well as Digital Marketing to reach a wider audience. This skill is being sought after in the Industry, especially those playing the digital realm," explained Alvien.

To help job seekers gain skills earlier, Google presents the Bangkit program, where graduates will certainly have superior abilities.

As a partner of Grow with Google Career Fair who can get direct access to Bangkit program graduates, the three companies have seen the superior quality of graduates who are interns and now work in companies.

Of the two graduates of Bangkit who are internships, currently one of them is already working as an employee. We feel the quality they show is very positive, especially in the field of data and technology. This provides a very good experience for the company, Jeffry Salim, Human Capital Analyst, Astra Financial Indonesia.

In addition, through Google Career Certificates (GCC), Google also helps talents in Indonesia improve digital skills with a global certification program. The training concerns UX Design, IT Support, Data Analytics, Project Management, Digital & E-commerce, and Cyber Security.

Certification from the GCC and Bangkit programs has been recognized by the company as a provision considered to select job applicants.


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