Sony Creates Subsidiaries Focusing On AI Development And Virtual Space

Sony Research will develop AI and virtual spaces (photo: Unsplash)

JAKARTA - Sony Group Corporation (Sony) announced the establishment of its subsidiary Sony Research Inc., which aims to be an unprecedented disruption technology research and development company.

According to Sony, the purpose of making Sony Research is to empower creators around the world to maximize their creativity, their IP value, and fan involvement.

For starters, Sony Research will focus first on the fields of Sensing, AI, and Virtual Space. Sony AI, founded in 2020, will also be part of Sony Research. Thus, Sony Research will continue Sony AI's success, in expanding the coverage of additional research areas and greater challenges in the future.

Sony Research will be led by Hiroaki Kitano, Senior Executive Vice President and CTO Sony Group Corporation today, and will operate globally with various projects and partners around the world.

Sony's goal is to 'fille the world with emotion, through the power of creativity and technology,' and to realize this vision we must continue to innovate and create technology that will accelerate Sony's transformation into an AI company and be data-based and support Sony's business,' Kitano said on Sony's official website.

More than that, Kitano also said that the establishment of Sony Research was Sony's attempt to improve research and development of AI technology.

"The establishment of Sony Research supports this effort through research and development in various fields including sensing, AI, and digital virtual spaces, which will play a central role in expanding Sony's business in the future," he concluded.