What Is TikTok For Business? Here's Understanding And How To Maximize It

Illustration of TikTok for business (photo: Antonbe/Pixabay)

YOGYAKARTA What is TikTok for Business? This is a feature embedded by Bytedance on TikTok to make it easier for business people to market their products.

TikTok for Business first appeared in Indonesia in July 2020. The presence of this feature immediately became the attention of brands and marketing, because the TikTok squad experienced a significant increase since its launch in September 2016.

According to We Are Social data, the number of TikTok users in the world is estimated to reach 1.05 billion in January 2023. This figure increased 18.8 percent compared to the previous year.

Indonesia itself is the second largest user country of TikTok with 109.90 million users.

The fantastic number of users is certainly a great opportunity to bring in money, especially for business people.

Well, for those who want to know what TikTok is for business and how to use it, keep reading the following article.

Quoted from Einstein Marketer, TikTok for Business is an account on TikTok that is specifically used to optimize business and promote products and services.

Bytedance as the parent of TikTok touched on some special features on the TikTok Business account, including:

The content uploaded by the TikTok for Business account will quickly get views, likes, and comments. This is certainly very useful for improving brand awareness and conversion.

TikTok claims that its business accounts have been used by more than 1000 well-known brands. Any uploaded content can get more than 200,000 views and increase the 9 percent engagement brand.

How To Maximize TikTok For Business Accounts

1. Understand the TikTok for Business feature

In order to maximize the use of TikTok for Business, you must understand very well the features offered.

Originally, the business-specific TikTok feature was not much different from personal TikTok. However, Bytedance added a number of special features such as:

In addition to understanding the deep TikTok Business feature, you also need to learn the TikTok algorithm in order to maximize the distribution of the videos that have been created.

2. Create specific content

Finding a nice alias gap between competitors is one of the keys to successfully utilizing TikTok for Business.

Related to this, you are required to be a unique and character creator or brand. Thus, the content you create will be easy to remember and make people more interested in your content.

3. Upload video content regularly

So that your business content can enter For You Page (FYP), you are advised to upload videos regularly and consistently. The advantage of entering the FYP is that it can increase engagement.

To make it easier for you to schedule content, you can take advantage of the social media calendar feature.

4. Create authentic content

The content that TikTok users love is what looks honest and doesn't make up.

Related to this, make content that feels close to the audience and then upload it on the TikTok for Business account. Don't forget to insert another perspective from your brand.

That's information about what TikTok for Business is and how to maximize it. Read on VOI.ID to get other interesting news.