Increasingly Diverse, Search Related to Streaming Platforms 60 Percent

Examples of the Netflix streaming platform (photo: Unsplash)

JAKARTA - The popularity of digital media is increasing in Indonesia driven by the wide variety of options for enjoying entertainment online, prompting consumers to explore various formats and services to enjoy content digitally.

According to a report from Google's Year in Search, people are looking for content that is more personally relevant to them. For example, in sports, searches related to football have skyrocketed by 300%, while “badminton” and “ping pong” have both grown by 40%.

In the music industry, searches for ”YouTube music” increased by 90%, “music streaming platform” increased by 70%, while “music concert” increased by 50%.

Not only that, game content continues to increase and more and more people are looking for the online gaming community of their choice. This fact is proven by the 20% increase in searches for “gaming community”. Game fans are also often looking for opportunities to play together through the keyword “mabar online” which is up 80%, and searches for “gaming creators” are up 60%.

In addition to searching for sports and games, people also often search for soap operas or movies. This is evident from the search results for "latest soap operas" which rose 40%, followed by the growth of "latest drakor" by 30%, and "stand-up comedy" by 50%.

At the same time, Indonesians also consume entertainment through various platforms, devices and applications. You can no longer rely on just one medium to reach customers, nor can you separate one type of media from another.

Google says that Indonesians like to explore various streaming channels so they can watch their favorite content, which can be seen from searches for “streaming platforms” which have increased by 60%.