Not Wanting To Be Left Behind With The Competent, BMWing NFT Prize

BMW launched the NFT gift. (Photo; Doc. Unsplash)

JAKARTA The automotive giant from Germany, BMW, is reportedly going to give gifts to its consumers in Thailand. This time the prize is in the form of Non-Fungible Token digital art or NFT.

This indicates that the automaker is starting to implement blockchain technology in its program. Later, the NFT prize can be accessed through the Web3 Rewards application. The program is the result of collaboration between BMW and Coinweb and BNB Chain.

BMW is working to create an ecosystem where customers can shop with BMW through the loyalty points they get. That way, BMW has entered the list of automakers plunging into the world of NFT such as Porsche, Ford, Aston Martin, Bentley, and others.

The Web3 Rewards app is a major step in the direction they want to go, as customers will be rewarded for the behavior that drives value for the BMW brand. Furthermore, customers will have the opportunity to leverage their rewards in the ecosystem and get BMW products. This initial launch will take place in Thailand, with the potential to be implemented in various countries.

BMW has partnered with two Web3 companies to create NFT Rewards Apps. BNB Chain and Coinweb will support this effort with their technology. BNB Chain will complete transactions for the ecosystem. Meanwhile, Coinweb will be working behind the scenes to provide infrastructure for BMW's decentralized network.

According to NFT Evening reports, BNB and Coinweb are powerful partners for BMW, where each entity is prepared to give its best. With this, it is hoped that the collaboration can provide satisfactory results.

BMW continues to apply blockchain technology into its overall strategy. This is after utilizing the technology internally for operations since 2018. Therefore, this release is quite special.

This is something consumers will see and interact with. The report states that this could be the foundation for a completely new BMW ecosystem.