ESB Creates Cloud-Based Digital Resto For Supporting The Acceleration Of Digitalization Of MSMEs

Goenawan Woen, CEO and Founder of ESB (left) and Eka Prasetya, COO and Founder of ESB (right) (photo: Dinda Buana Putri/VOI)

JAKARTA - PT. Essensi Solusi Buana (ESB), the ERP software company for the largest integrated restaurant management in Indonesia, officially launched its newest innovation, the ESB Digital Resto, which was held on Tuesday, October 18 at Pantai Indah Kapuk, Jakarta.

ESB Digital Resto aims to be able to provide special facilities for prospective users to try directly how ESB can fully support the F&B business on a large and small scale.

The presence of ESB Digital Resto is a new breakthrough to present a full and final picture of how the ESB POS (Point-Of-Sale) software can provide efficiency in regulating the operation of a business.

"As we know the problems that are often faced by F&B business industry players, there are 3, the first is food cost, employee cost, and location cost," Goenawan Woen, Chief Executive Officer of ESB told the media, Tuesday, October 18.

Not only can touch and feel, at ESB Digital Resto visitors can see the process and technology of ESB through available tablets in a sequence, starting from placing orders, being integrated with stock, ordering to enter the kitchen, until ending at the cashier for payment transactions.

Interestingly, ESB also involves third parties to provide food and beverage supplies for businesses, food delivery, and payments.

Gunawan Woen revealed that this year, ESB launched the first Digital Resto which aims to provide immersive and in-depth knowledge and experience through synchronized product innovations and works as an ecosystem to create easy use for customers.

"It has been an ESB mission to help F&B businesses improve their profitability by using technology to increase sales and increase operational efficiency," he added.

ESB Digital Resto is strategically placed in PIK, considering that this area is rapidly growing in the F&B business from all scales.

The ESB technology platform presents a unique and cloud-based end-to-end F&B solution, to help restaurants reduce costs, manage their operations, and increase online delivery for business owners and if they still don't get an idea they can immediately visit ESB Digital Resto.

In its implementation, the features possessed in ESB POS are shown to increase the turnover of F&B business industry players because they are directly integrated with other software variants such as ESB Kitchen, ESB Resto, ESB Kiosk, ESB Loop, ESB Core, and ESB Goods.

Furthermore, there is also support software to help business actors make it easier for customers to order a preferred menu through the ESB Order which is equipped with dine-in, pick-up and delivery modes

"ESB Digital Resto also aims to inspire every entrepreneur to find convenience in running his business and maximize profits through our customized products according to the needs of business actors, especially for the operation of the food and beverage business, including restaurants, cloud kitchens, food stalls, and hotels." close Eka Prasetya as Chief Operational Officer of ESB.