JAKARTA - After a long time Netflix has hidden the number of viewers on its platform, now the film streaming application is working with Broadcaster Audience Research Board (BARB), a TV rating agency in the UK.
Starting in November, BARB will measure the daily number of Netflix viewers and report the monthly reach and total identified views.
"For screening starting November 1, BARB will report Netflix broadcasts daily at service and program levels to its clients," BARB wrote in an announcement found by TechCrunch.
Then, Netflix broadcast data will be available to all BARB clients in the morning on November 2 through broadcast analysis software and existing data processing bureaus.
According to the organization, this will strengthen BARB's ranking as the most comprehensive and representative record of the most watched event in the UK.
"Back in 2019, at the RTS conference in Cambridge, I welcome the idea that Netflix viewers are independently measured," said Reedtensky, Co-CEO Netflix.
Pier added that since then the company has continued to be in contact with BARB and has finally made a commitment to reliable measurements of the way people watch television in the UK.
"Our audience measurements continue to adapt to accommodate new platforms and devices used by people to watch their favorite television shows. We took a big step forward last year when we started reporting viewers to streaming services," said Justin Stripson, BARB Chief Executive.
Szson said that Netflix's commitment to BARB sent a clear signal that what they were doing was valuable to new and established players in the market.
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