Many Companies Need, What Are Digital Marketing Duties?

Illustration of Digital Marketing (DiggityMarketing-Pixabay).

YOGYAKARTA Digital marketing professions are currently needed by companies, be it startups or conventional companies. If you have a desire to become a digital marketer, know the digital marketing tasks in the marketing world.

Digital marketing professions are needed by companies because the current marketing strategy has developed. Companies use a lot of digital media to market their products.

This condition makes it easier for customers to shop, because products can be accessed online.

Just so you know, the digital marketing profession is not only for marketing graduates. Everyone can become a digital marketer, whether it's accountants, teachers, and housewives.

Before discussing digital marketing tasks, it would be nice if we studied what digital marketing is

Digital marketing is defined as a marketing process or promotion of a brand or product that uses digital media or the internet. This marketing strategy aims to affect and attract consumers and prospective consumers more quickly.

An example of a digital marketing strategy that is categorized as digital marketing is:

Digital Marketing Tasks

As mentioned above, a digital marketer must be able to attract consumers or prospective consumers through advertising content uploaded on online channels.

Compiled by VOI from various sources, Friday, September 16, 2022, the following are digital marketing tasks in the marketing world.

1. Create Interesting Marketing Content

A digital marketer must be able to create quality and attractive marketing content. The goal is that consumers or prospective consumers can find out information about the products or services offered.

In marketing in the digital world, content is key. Therefore, content must be created according to market targets in order to get a high engagement.

2. Building Brand Awareness Via Social Media

In addition to creating interesting marketing content, a digital marketer must also be able to reach market targets on social media platforms, such as Facebook, Instagram, Twitter, Tiktok and so on.

Digital marketing has a role to play in building product awareness brands or services offered.

3. Optimizing SEO

Currently, many companies have digital assets in the form of websites or blogs. Now digital marketing must be able to increase the number of website visitors through search engines, namely Google. Increasing the number of visits on websites can be done by implementing the SEA optimization (Search Engine Optimization).

SEO's optimism is very important so that the website can appear on Google's top search page, so that it has the opportunity to get many customers from its visibers.

Digital Marketing Professional Salary

Through the explanation above, you can find out that digital marketing has a fairly central role in the sale of products and services on digital platforms.

So, how much does a digital marketer earn? According to the information contained in the 2021 Digital Workers' Trend & Salary Report e-book published by Glints, the following is an estimated salary of a professional who works in the Digital Marketing sector:

This is about information about understanding, digital marketing tasks and salaries. Are you interested in being a digital marketer?