Apple's Marketing Strategy That Makes IPhones Classy And Hard

Illustration of iPhone marketing strategy (Unsplash/@danielromero)

YOGYAKARTA - Apple's products have been the dream of gadget users to date. One of them is the iPhone smartphone product that is always being hunted by many people, from young people to parents. Why is the iPhone in demand by many people, regardless of Apple's marketing strategy itself?

Apple's product prices are selling well, such as iPhone, iPad, iMac, Macbook, to Apple Watch. But all the products are always selling well on the market despite the exorbitant price. People are willing to spend deep money to be able to have a gadget with this apple logo.

There are many reasons why people are attracted to buy iPhones. Some say they choose to buy iPhones because of their innovation and technological sophistication, the features are very helpful for work, high level of security. But there are also those who buy iPhones to increase self-value or to be seen as elite.

Of all the reasons, the key to Apple's success in selling its products lies in its marketing strategy. Apple managed to make a good strategy that affected people to be interested in buying its products.

Marketing or sales strategy is one of the determinants of business success. Steve Job, the founder of Apple, paid great attention to and put this first. He also managed to implement a brilliant marketing strategy, so that Apple's sales sold well.

There have been several marketing strategies that have been implemented since Steve Job, until now led by Tim Cook as Chief Executive Officer. You as a business owner can imitate Apple's strategy.

Apple has never played in the market price, such as other gagdet manufacturers. Apple dared to put high prices by offering value and the uniqueness of its products.

Focusing on value and uniqueness of its brand become a strategy carried out by Apple. This strategy has also proven successful in taking place in the hearts of gadget users. Apple plants value in its brand through the quality of its products. Starting from the design, features, and technology system in it.

Meanwhile, Apple's uniqueness is offered in its elegant and preium design, accompanied by a bitten apple logo, as well as in its gadget operation. These are the things that make Apple's products considered luxurious and classy.

One of the keys to Apple's success is innovation. Apple has proven to continue to create innovations by launching its newest products. With a mission to want to answer the needs of travelers, Apple is always trying to predict these new innovations.

Some examples of his innovations, including creating iMacs to update older computer models, creating control models, then iPhones, and iPads. The innovation offers new breakthroughs in the world of gadget technology. Recently, Apple officially released a series of iPhone 14, including the iPhone 14, iPhone 14 plus, iPhone 14 pro, iPhone 14 pro max products.

Apple realizes branding is an important element in building a business. It also applies a branding strategy that is classy on its brand. Apple introduced itself as an advanced and highly friendly technology gadget product.

Apple branding as a sophisticated technology gadget product, but its products are simple and its use is very efficient. This is what people then remember when they hear Apple's name.

Not to forget that Apple also instills trust and affects customers using copywriting power. Apple has a 'Think Different' smartphone which means different from the rest. Apple is present as a brand that dares to be different from competitors and has its own usage segment.

Apple has its uniqueness in how it offers its products to customers. Apple creates inter-gadget links and attributes, so they cannot be used with products from other brands.

Ccentric products built by Apple, for example, iPhones cannot use earphones from other brands. iPhone users should use earphone ori from Apple brands. This is also applied in the charger attribute.

In addition, Apple also always tries to create memorable experiences in the hands of its users. When a customer already feels comfortable with an iPhone, it will be difficult for the popular to move to other products.

The trick, Apple tries to make its users feel comfortable when using its products. It wants users to feel more efficient, practical, and exclusive when using gadgets from Apple. Apple's existing systems in Apple products can easily be integrated with other gadgets from this brand.

Those are some of the marketing strategies run by Apple. This strategy can be a guide for business owners to make their business develop and progress. Don't forget to be consistent and always hear customers.

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