Instagram Makes It Easy For Users To Search For Content Based On Keywords

Keyword search feature on Instagram (doc. Instagram)

JAKARTA - Like the Google search engine, Instagram can now search for content using only keywords on its platform. This feature update will begin testing in six countries, such as the UK, United States (US), Ireland and Canada.

Quoted from The Verge, Wednesday, November 18, users can only search with hashtags or search for accounts. For example, when searching for "healthy recipes" users can only search for posts marked #resepsehat or accounts with a "healthy recipe" variation in their name or bio.

An Instagram spokesman said it would consider a number of other factors in keyword searches, including the type of content, description, and when the post was uploaded. So that users can get more relevant information related to keyword searches.

This feature also uses machine learning technology from artificial intelligence / AI to find relevant content for its users. So that certain terms can be searched

"Search is not limited to general topics and keywords that are in the Instagram community guidelines," said an Instagram spokesperson.

Based on the results of trials conducted by The Verge, keywords such as "vaccine," "QAnon," or even "Trump" or "Biden," were still missing. However, keywords such as "puppy", "pasta" or "flowers," can be searched.

Of course this is a big change that the Instagram platform has received, where this service will make it easier for users to search for popular keywords on social media. But keep in mind that this feature is still in the testing or beta stage, it is not yet known when Instagram will roll out the update globally.