Minimum! Downloaded 23.3 Million Times, Some Game Titles On Netflix Only Played By 1.7 Million Users Per Day

Games on Netflix are not played by many subscribers. (photo: doc. pixabay)

JAKARTA - As Netflix continues to build its game portfolio, the video and movie streamer company sees less than 1 percent of its subscribers interacting with its game service on a daily basis. According to data obtained by CNBC from app tracking group Apptopia, Netflix games have an average of 1.7 million users per day, just a fraction of Netflix's 221 million subscribers globally.

Apptopia found that Netflix games have been downloaded 23.3 million times since Netflix announced its venture into mobile gaming in November 2021. The streamer started with just five games. But now that collection has expanded to more than two dozen titles, including games based on the card game Exploding Kittens, the League of Legends spin-off Hextech Mayhem, and the strategy title Into the Breach. Netflix also plans to add a game based on the original series The Queen's Gambit.

Netflix wants to double its current game offering to 50 titles by the end of 2022 and has acquired three indie game studios to help meet this goal. Previous reports showed Netflix game downloads grew slowly over the (nearly) one year since the game became available.

In January, Apptopia recorded a total of 8 million game downloads, while data from analytics firm Sensor Tower showed total downloads hit 13 million in June. Customers on Android devices can access and download games for free from the Netflix app or Google Play Store, while Apple's rules require Netflix to direct users on Apple devices to the App Store to download.

Netflix reported losing subscribers for the first time in more than a decade in April and losing more than 1.3 million globally between May and the end of June.

Game streamers' collections are expected to play an increasingly important role as Netflix looks to reverse the trend of losing subscribers and find ways to make more money from those subscribers besides raising prices on the video services they already have.

Netflix is already planning to launch ad-supported streaming by the end of this year and is also looking into cracking down on password sharing by users.