JAKARTA – Chipotle, a fast food restaurant chain from the United States (US), is reportedly giving away prizes in the form of crypto currency. Unmitigated, Chipotle distributed a giveaway worth 200,000 US dollars (approximately IDR 3 billion) in cryptocurrency.
The giveaway is part of a promotional campaign that carries the title “Buy the Dip”. According to U.Today, the Denver, Colorado-based fast food company has asked its customers to play games on its promotional site, with each player getting three tries per day.
Starting Monday, customers can win USD 10,000 worth of Bitcoin (BTC), USD 5,000 worth of Ethereum (ETH), USD 1,250 Solana (SOL), Avalanche (AVAX) worth USD 3,000 and Dogecoin (DOGE) worth USD 3,000 US on its Saturday.
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On Sunday, Chipotle will significantly increase the number of prizes to celebrate National Avocado Day. Overall, there are 650,516 prizes available in the game. All Chipotle Rewards members will also receive 1 cent of guac or queso blanco on 31 July.
Cryptocurrency rewards will be deposited into the Coinbase account of verified players. The promotional campaign comes after Chipotle started accepting cryptocurrency payments in early June through the Flexa platform, a digital payment network that automatically converts cryptocurrencies into cash.
Consumers who pay using the Flexa application will get a 10 percent discount for a period of one month. As reported by U.Today, Chipotle began to enter the crypto world through the "Burrito or Bitcoin" promo campaign that took place last March in their campaign titled "National Burrito Day".
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