Instagram Expands Subscriber Features To Its Tens Of Thousands Of Users With Additional Capabilities

Instagram expands subscription feature (photo: Unsplash)

JAKARTA - In January, Instagram began testing the subscriber feature. At the time, there were a select 10 accounts in the US that had access to the feature.

Now, Instagram Head Adam Mosseri announced the expansion of the feature over the last six months. Mosseri said that this subscriber feature is ready to be rolled out to tens of thousands of Instagram users.

“What really matters to creators everywhere is sustainable income,” Mosseri said in a video he posted on Instagram.

If in the initial alpha launch you only found subscriber-only Stories, subscriber badges, and subscriber-only Lives, this feature expansion will add subscriber group chats, reels, and subscriber-only posts.

There's also a subscriber-only tab on the creator's profile, which allows paying fans to see the content they've unlocked.

Regarding customer chat rooms, Instagram informed TechCrunch that the chat rooms will include up to 30 people, and the chats will only be available for 24 hours. So, content creators can have a lot of control over when they want to interact with fans.

In addition to expanding the subscription feature, Instagram is also testing its new creator marketplace based on special invitations for product brands in the United States.

The new Instagram creator marketplace will allow brands or businesses to find content creators they might want to contact to promote their products.