JAKARTA - Tuesday, June 28, Niantic announced its partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) to create an Augmented Reality (AR) mobile game, NBA All-world.
According to an announcement on the NBA's website, the game will be similar to the viral Niantic game Pokemon Go, where the game will place NBA fans into a real-world metaverse.
"NBA All-World represents an industry first in sports gaming, as a genuine real-world AR game that will appeal to both casual and core NBA fans," said Marcus Matthews, Senior Producer at Niantic.
NBA All-world is an officially licensed basketball mobile game that can be played for free.
"Through our partnership with Niantic, NBA All-World will provide fans around the world the opportunity to fully immerse themselves in the energy and excitement of the NBA," said Matt Holt, Head of Consumer Products at the NBA.
By combining a real-world metaverse with GPS-based AR technology, NBA All-world players will allow players to explore like a game of Pokemon Go, to challenge other players to a basketball match.
"NBA-All World gives us the opportunity to take NBA players into Niantic's real-world metaverse, paving the way for fans to interact with them in new ways," said Josh Goodstadt, EVP Licensing for THINK450, the innovation engine of the NBPA.
While exploring, NBA All-world players will also be asked to collect items, become top players, and play against professional NBA players.
Currently, Niantic has opened pre-registration to be notified when the game will be available in their respective countries.
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