GM's New Campaign Slogan: Drive Without Hands But Keep Your Eyes Focus On The Road

Super Cruise technology is also available on Cadillac CT6 produced in 2018 and 2019. (Doc. GM)

JAKARTA - General Motors (GM) on Friday, July 28, launched a new Hands Free, Eyes On educational program to increase consumer confidence in assisted driving (ADAS) technology. This program is part of GM's commitment to securely expand the use of ADAS.

"We know that to achieve the zero crash vision, we have to increase ADAS adoption and proactively highlight its benefits," said Scott Miller, GM vice president for Software Determined Vehicle and Operating System in GM media space, July 28.

He also added that to increase usage, GM must help drivers understand how technology is currently available, such as Super Cruise, and the driver's responsibility when using the ADAS feature.

"We want customers to be confident in what we do to securely expand ADAS," he explained.

The Hands Free, Eyes On program is designed to explain the current status of ADAS, from active safety features to hands-free features like Super Cruise. All these features require drivers to always pay attention to the road, in contrast to autonomous driving that does not require driver intervention.

With a vehicle equipped with Super Cruise, the driver remains responsible for the operation of the vehicle. This means that drivers must still pay attention to the road even when their hands are free.

GM is committed to securely expanding ADAS and believes that one of its parts is helping consumers understand ADAS' capabilities and how to use them properly.

The 'Hands Free, Eyes On' program is an important step for GM to increase consumer confidence in ADAS technology. With this program, GM hopes to help more people feel the benefits of ADAS technology and use it safely.