Audi Introduces The Latest SQ8 To The Public At The Geneva International Motor Show 2023

Audi SQ8. (Doc. Autocar)

JAKARTA - One of the largest automotive events in the world, the Geneva International Motor Show (GIMS) 2023 was held for the first time in Doha, Qatar. This automotive exhibition in the world was held again after three years of absence due to the pandemic that hit the global ecosystem.

This 118-year-old exhibition is a stage for 30 automotive manufacturers who want to show off their newest models to the public. One of the manufacturers who took advantage of this event was Audi, who introduced the latest SQ8 after bringing it to the IAA Mobility Munich 2023 event.

Reporting from Autocar, Sunday, October 8, Audi SQ8 is the highest variant of the Q8 SUV. The manufacturer with the four rings logo changed several views ranging from exterior to performance.

The changes to the front include the use of the single-frame grip which now has an eight-sided element for SQ8. The front air channel also gets a redesign to optimize vehicle performance in terms of aerodynamics.

Like other recent Audi models, SQ8 is also now equipped with advanced HD Matrix headlights, including the High Beam laser beam which will be automatically activated when the vehicle reaches 70 km/hour.

Audi also put the OLED technology light on the back, similar to the A8 and Q5 models. The novelty of this lighting is when there is a vehicle behind the SQ8 within 2 meters, all OLED elements in this SUV will be automatically active, ensuring this vehicle is clearly visible.

In addition, for the first time third-party apps are also now available. Customers can download Spotify or Amazon Music, and Audi says there will be regular software updates that will expand the range of available apps.

The current virtual cockpit display includes lane change warnings, other road users warnings, distance warnings, help at intersections, and traffic light information in full HD quality.

Audi SQ8 uses a 4.0 liter gasoline twin-turbocharged V8 engine, the same as the one used in Porsche Cayenne Turbo and Lamborghini. With 507 PS power and 770 Nm torque, Audi SQ8 can accelerate 0 to 100 km/hour within 4.1 seconds but the highest speed is also limited to 250 km/hour.

The rivals of BMW X7 are priced at starting at 119,500 euros or around IDR 1.961 billion and will be marketed in European territory by the end of this month.

The GIMS 2023 took place from 5 to 14 October and was attended by 30 automotive manufacturers ranging from luxury car brands such as Lamborghini and McLaren to the world's two largest manufacturers Toyota and Volkswagen.