Subaru Celebrates Its Success At GIIAS 2023

Booth Subaru Di GIIAS 2023. (Doc. Subaru Indonesia

JAKARTA - In recent years, Subaru has consistently shown its existence in the Indonesian market by presenting an impressive series of premium products.

Subaru's participation in the 2023 Gaikindo Indonesia International Auto Show (GIIAS) not only shows off their latest products such as Outback, Crosstrek, and WRX, but gets an extraordinary positive response. This is evidenced by an increase of 34 percent in Vehicle Ordering Letters (SPK) compared to GIIAS the previous year.

Subaru Indonesia CEO, Arie Christopher, admits that this positive achievement cannot be separated from the full support of Subaru Corporation Japan and the hard work of their sales team during GIIAS 2023.

"Our star received extraordinary appreciation from GIIAS visitors, ranging from a positive consumer response to Subaru Outback which was introduced on the opening day of GIIAS, to the extraordinary success of our compact SUV, Subaru Crosstrek, from day one," Arie said in a statement, Sunday, August 20.

On the GIIAS 2023 stage, Subaru Indonesia introduced Subaru Outback as a strong competitor in the Indonesian SUV market. The output is equipped with superior features such as Boxer machines, Symmetrical All-Wheel Drive, and Subaru Global Platforms.

In addition, Subaru also presented a limited edition of the Subaru WRX Cherrywasom Red Edition which sold out in just two days. This car also won an award as a "Best Sedan" in GIIAS 2023.

The wRX Subaru Cherry Blossom Edition is priced at IDR 919.5 million for the M/T variant, while the EyeSight SPT variant is offered at a price of IDR 1.024 billion.

Meanwhile, the latest Subaru Outback has prices starting at IDR 779.5 million. All of these prices include On The Road DKI Jakarta.

The presence of Subaru Outback in Indonesia is not without reason. This car is famous for its safety features and has won the Top Safety Pick award for 15 consecutive years. In the United States, Subaru Outback has even sold more than 2.7 million units.