Gojek Launches New Model Jacket For Driver Partners

GoPay President Hans Patuwo, Gojek President Catherine Hindra, Tokopedia President Melissa Siska Juminto, and Bank Jago President Director Arief Harris with Gojek's new jacket. (Between/HO-Gojek)

JAKARTA - Gojek, a business unit-demand service from the GoTo Group, launched a new jacket for driver partners which symbolizes the collaboration and mutual cooperation of the GoTo ecosystem is a symbol of the spirit of the nation's children to move forward together.

The new jacket was introduced on Gojek Family Day, a gathering event for thousands of Jabodetabek drivers and families with other GoTo ecosystem partners, employees, to Gojek management and GoTo Groups.

This activity also coincides with Gojek's birthday, where partners and their families can participate in various events such as entertainment from partners, displaygrounds and distribution of nutritious food and drinks for the family of partners,foodcourt, and various Swadaya PARTner booths that provide goods at special prices for partners and families.

"Mitra and family have witnessed the development of Gojek, from the beginning it was established to being part of the GoTo ecosystem and this new jacket shows this development. We hope that the new jacket can be a symbol that strengthens the spirit of mutual cooperation in the GoTo ecosystem which has become the largest digital ecosystem in Indonesia. Gojek and his partners I believe can continue to grow with Indonesia, "said GoTo Group's Director and President of On-Demand Service Business Unit Catherine Hindra Sutjahyo.

Gradually, partners will be able to get new jackets with the identity of the GoTo ecosystem in various locations such as the operational offices of each city, the gathering points of partners or the partner community such as the Basecamp, the GoRide Instant shelter, to direct bookings.

"As one person who trusted Gojek's future from the start, I saw the spirit of mutual cooperation between partners, business partners, customers, and employees being the key to Gojek standing up to now. Now the spirit of gotong royong is an inspiration for various companies made by other Indonesians in the GoTo Group, namely Tokopedia, GoPay and Bank Jago. These companies prove the same thing, that the nation's children can create world-class companies, and win in their own country," said GoTo Group President Director Patrick Walujo, as quoted by Antara.

Integration and synergy cross-selling antar platform in the GoTo ecosystem have also proven to produce innovations that are beneficial for consumers and partners in Indonesia, such as: 1. GoSend Sameday service on Tokopedia which helps increase the income of GoSend SameDay's partner. LPEM FEB UI's 2023 study stated that after the integration of Gojek and Tokopedia, old GoSend Samed partners experienced an increase in their monthly average income in 2022 and there was an average monthly income potential of IDR 4.9 million in new driver partners.

2. The expansion of GoFood services within the Tokopedia application aims to provide greater opportunities for GoFood merchants to increase the number of transactions. Mitramerschants can get additional sources of income and promotional facilities.

3. The presence of GoPay and GoPayLater, which are one of the payment options at Tokopedia, makes it easier for consumers to shop in the GoTo ecosystem.

4. Most recently, GoPay and Bank Jago present GoPay Tabungan by Jago, accounts for daily transactions that can be accessed through the GoPay or Gojek application. This service continues the synergy of GoPay and Bank Jago since 2021 in the ease of opening accounts to the integration of GoPay electronic wallets and Jago Pockets as a source of funds.