JAKARTA - The 2023 Mandalika World Superbike (WSBK) world championship which took place on March 3-5, 2023, invited many eyes to be focused on Indonesia. Not only the motorcycle racing event, WSBK Mandalika 2023 is also a place to promote Indonesian culture and culinary to the world.
Initiated by Ayomakan, a digital food ordering platform, restaurant reservations, a referral directory, and a culinary review that participates in promoting the culture of the archipelago, namely local culinary delights in this event.
Culinary is one of the important elements that makes the experience of tourists in exploring the culture of hosting a destination more intact. Culinary is able to tell the diversity of people's culture in a tourist area, thus enriching the travel experience felt by tourists. Culinary tourism is also able to increase the competitiveness of an area to become a leading destination.
However, the current diversity of culinary areas in Indonesia is not in demand by local and international tourists, due to limited access to marketing and lack of promotion. During the 2023 WSBK Mandalika, Nusantara Carnaval served various local arts, ranging from food festival presentations, art culture, to music festivals.
A total of 25 local and foreign culinary tenants, Ayomaren's choice, participated in this food festival. "If we have known the stringwang chicken, it turns out that there are also other spicy chicken preparations that are no less tempting, namely broiler. The characteristic feature of broiler chicken is the merona red spicy spice from cayenne pepper, which is known as plecing seasoning. The choice of kampung chicken as the main ingredient also makes the taste of broiler chicken even more delicious," said CEO & Co-Founder of PT Esensi Solusi Buana (ESB), Gunawan in a release received by VOI, Monday, March 6.
Several local culinary tenants are ready to enliven the food festival at WSBK Mandalika 2023, such as PIIB Hamzanwadi University, Khueku Lombok, Loka Aroma and many more. Meanwhile, foreign culinary tenants such as Kimukatsu, Nam Heong, Toby's Estate. Curation is done to prioritize local types of food, but still provides other food options for visitors from abroad.
"Every tenant chosen by Ayomaren to participate in this event has a wide selection of menus and affordable prices, so that visitors can enjoy various kinds of food without worrying about high prices," concluded Gunawan.
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