Collaboration Between SM Entertainment And UNICEF Through This Is Your Day

Illustration (smtown.com)

JAKARTA - Starting their collaboration in 2016, SM and UNICEF launched a program called SMile for U. This program focuses on developing music education for children, adolescents, and children with disabilities in Vietnam. Apart from education, donations are also made through the purchase of albums by artists from the SM Entertainment agency.

EXO's Christmas mini album, Sing For You, which was released in 2015 and SNSD's mini album TaeTiSeo, entitled Dear Santa, became the albums that part of the sales were donated to SMile for U. Both albums were released in late 2015, and became the first albums to take part. in this campaign. There is also merchandise that fans can buy, namely accessories such as bracelets.

This time, SM and UNICEF again performed a song to celebrate the 30th anniversary of the United Nations World Children's Day and the UN Convention on the Rights of the Child. The song, entitled This Is Your Day, was initiated by Choi Siwon, a member of Super Junior and the UNICEF ambassador for the East Asia Pacific region.

CHOI SIWON has been appointed the first Korean Regional Ambassador of UNICEF East Asia Pacific at the Lao Generation 2030 Forum in Vientiane, the event which marked the 30th year of the Convention on the Rights of the Child! #CHOISIWON # 최시원 @siwonchoi #UNICEF @ UNICEF_EAPRO pic.twitter.com/DVQ9tctnN8

- SMTOWN (@SMTOWNGLOBAL) November 12, 2019

This Is Your Day is produced by Yoo Young Jin and features vocals from BoA, J-Min, Super Junior's Siwon, Girls Generation's Sunny, SHINee's Taemin, EXO's Suho, Red Velvet's Wendy, and NCT's Doyoung. This pop ballad-inspired song was officially released on music sites including Melon, Flo, Genie, iTunes, Apple Music, Spotify, QQ Music, Cougar Music and Coober Music.

This Is Your Day is the first song of the SM Station Winter project, an annual music project from SM Entertainment to feature music from musicians who are members of the SM label or not. The winter project entitled STATION X 4 LOVEs for Winter will begin with the song This Is Your Day which will be released on November 20. The music video will be released via YouTube channel and Naver TV SMTOWN.

Artists who are in this project are not paid. Music sales from this project will be donated entirely to SMile for U.