YOGYAKARTA – A touch of style can be combined iconicly. Including two international brands that collaborate to marry the identity of each product in one style display. Adidas and Gucci, these two big fashion icons will release their collaboration results in early June. What does it look like and how do the two icons, one classic and the other sporty, come together in a complete and attractive way? Here are the portraits.
The collaboration, reported by Vogue, Monday, May 16, is a clever move for two brands to combine the results consumers want. In the context of Adidas and Gucci, both have icons that are recorded in the collective memory of consumers. These two brands experimented to produce new specimens of creative touch.
Alessandro Michele, from Gucci who once collaborated with Balenciaga Demna, is now touching the collaborative layer with another fashion icon, Adidas. The image built by working together, is not only the success of the designer, but also makes waves of the old fashion brand for the younger generation.
Michele himself loves the Adidas Gazelle series of sneakers. According to him, its sporty retro luxury is in harmony with the melancholy of the past so that the marriage between Gucci and Adidas is easily accepted by consumers.
Ready-to-wear products from this collaboration can be purchased at online stores on 7 June. The outfits are complete, from head to toe. Starting from hats, bags, for men and women, to footwear of various types of styles.
In fact, creativity responds to trends in consumers. Includes pleats bottom that combines nicely with the iconic Adidas red, yellow and green top.
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