Create A Healthy And Active Community That Cares For The Environment By Planting Trees

Illustration (Noah Buscher/Unsplash)

JAKARTA – Nestlé MILO has strengthened its commitment to environmental conservation by launching the Energy For Good Movement. In order to make this happen, on January 15-30, 2022 Nestlé MILO collaborated with Restep.id and the Protect Forest Foundation to hold MILO Green ACTIV, a virtual ride and run activity with the theme "Every Kilometer Makes Indonesia Green". This activity was attended by more than 3,200 participants, and closed with the action of planting 3,000 trees in the Bedono Village area, Semarang, Central Java.

PT Nestlé Indonesia's Business Executive Officer Beverages Business Unit, Mirna Tri Handayani said, “The company seeks to support and accelerate the transition to a regenerative food system – which aims to protect and restore the environment. As part of efforts to achieve net-zero carbon emissions by 2050, we really appreciate the collaboration with Restep.id and the Protect Forest Foundation, and we hope that this joint effort can create a healthier, more active, and resilient Indonesian society and continue to strive to preserve environment for generations to come.” Tree planting is done as an effort to raise public awareness of the environment.

The COO of Restep.id, Budiman Trie Satria explained, "We carry out this activity while still implementing health protocols and doing it virtually. Each participant who takes part in this activity registers through the application or through the official website retep.id and is free of charge. For every 150 kilometers that has been achieved, participants will get 1,500 points which can be exchanged for 1 tree seed planting coupon.

We are pleased to see the enthusiasm of the participants who took part in this environmental care activity, where the virtual ride category was attended by more than 1,500 participants and the virtual run was more than 1,700 participants from Jakarta, Bekasi, Tangerang, Bandung, Surabaya, and other big cities in Indonesia. Indonesia. This is what makes us excited to continue to be able to carry out positive activities.”

B2B Partnership Executive for the Protect Forest Foundation, Intan Widianti Kartika Putri added, “Through this activity, we are very proud to see the participants not only living an active and healthy lifestyle through sports, but also being involved in the movement to plant trees as a form of environmental conservation in Indonesia. We will plant all the tree seed planting coupons that have been obtained in accordance with the location that has been determined.

One of the participants, Icko Aryo said, “It was a pleasant experience for me to be able to participate in this activity. This activity is not only a place for the community to be able to continue to maintain health by exercising, but also at the same time preserving the environment. Hopefully this activity can inspire many parties to be more concerned about the surrounding environment, "explained Aryo.