JAKARTA - The Rembang BUMN (RB) house managed by PT Semen Gresik, a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), continues to play an active role in supporting the development of Micro, Small and Medium Enterprises (MSMEs) in Rembang Regency, Central Java. Since its initial operation on August 17, 2020, RB Rembang has succeeded in assisting 495 MSMEs and contributing to the absorption of up to 1,869 local workers.
The mentoring program focused on product development, expansion of market access, to the use of digital technology, has had a significant impact on the growth of local MSMEs.
During its 4 years of existence, the total transactions recorded in RB Rembang reached IDR 4.62 billion, as clear evidence of RB Rembang's commitment to creating new economic opportunities and supporting local entrepreneurs to develop so as to be able to produce a positive impact on the regional economy and create jobs.
The Minister of SOEs, Erick Thohir said that the biggest challenge in fostering MSMEs was the standardization process.
"This is where collaboration with mature industries is needed. BUMN houses have a role to play in identifying and helping develop the best local products that have wide market potential," said Erick Thohir.
One of the MSMEs fostered by RB Rembang has succeeded in developing its business with RB Rembang, namely Erlina Restu Winarsih (40 years) by processing the marine products of coal equestrian fish into frozen food.
The owner of Mina Food Rembang tells of his business journey, armed with the belief that processed coaleda fish products can be the main choice among the people of Rembang, Erlina processes coaleda fish into frozen food products with the Ayasea brand. Mina Food Rembang products were first introduced in 2016 and quickly accepted by local markets.
"The Ayasea Frozen products from Mina Food Rembang are produced with premium quality from selected baryda and fresh fish from the pantura sea, because in Rembang the fish catch is abundant. We have also received a Processing Feasibility Certificate (SKP) or Good Manufacturing Practices (GMP) from the Ministry of Marine Affairs and Fisheries," said Erlina.
However, the COVID-19 pandemic poses a big challenge that had threatened the continuity of its business. Thanks to the full support provided by RB Rembang since 2020, Erlina has managed to overcome this difficult time until it develops, opens new opportunities, and continues to produce quality products that are increasingly in demand. wider.
Now, Mina Food Rembang has also developed a new snack product with the Prasna brand, such as sheared fish chips, bilis fish chips, and fish abon spring. In a month, Mina Food is able to produce hundreds of kilograms of processed fish products with turnovers that reach tens of millions of rupiah. Erlina revealed that RB Rembang support is very helpful in managing and marketing its products, especially in terms of e-commerce to develop its business more effectively.
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"RB Rembang also provides education to me that business is not just selling goods. But it takes the ability to utilize digital technology, so that we as MSMEs are more open to strategies to manage product branding and expand market access. Thank you RB Rembang, hopefully it can help more MSMEs to progress," said Erlina.
SIG's Corporate Secretary, Vita Mahreyni, in a written statement, Thursday, December 12, said that SIG is proud of the achievement of Mina Food Rembang which managed to rise from difficult times, to be able to develop its business. This achievement is proof of GIS's consistency which continues to provide comprehensive assistance and guidance to MSME activists through RB Rembang.
"RB Rembang is here as a business incubator that helps MSMEs to advance and develop through a comprehensive mentoring and coaching program. Hopefully RB Rembang can continue to produce successful entrepreneurs who can contribute to the regional economy and open up job opportunities to help the government reduce unemployment," said Vita Mahreyni.
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