Joyday, Develop Collaboration With Local Tourist Attractions, River World Pancuran Mas And Distributors

Photo: Special

JAKARTA - PT Yili Indonesia Dairy, as the producer of the JAYDAY ice cream, officially announced a strategic collaboration with the River World Pancuran Mas local tourist destination and a distributor network in Indonesia. In the event, one operational car unit was also handed over to the manager of River World Pancuran Mas as a form of appreciation and support for the development of local tourism.

This event took place in the River World Pancuran Mas area, Purbalingga, Central Java, and was attended by representatives of Yili, tourism managers, local distributors, and the local community. The delivery of this operational car is a symbol of JOYDAY's commitment to supporting the operation of River World Pancuran Mas to improve services for tourists and expand the positive impact of this collaboration.

Through this collaboration, Yili presents various innovations and strategic activities, such as providing an exclusive JOYDAY booth at the River World Pancuran Mas, where visitors can directly enjoy various variants of JOYDAY ice cream at tourist sites, making it their favorite choice to refresh holiday moments. Together with distributors, Yili also ensures that access to JAYDAY ice cream to consumers is getting wider, especially in the area around River World Pancuran Mas and other areas in Indonesia.

"This collaboration is an important step for Yili to bring JoyDAY products closer to consumers as well as support the growth of local tourist destinations such as River World Pancuran Mas. The delivery of operational cars is a form of JOYDAY's commitment to helping managers improve tourism facilities," said President Director of PT Yili Indonesia Dairy, Yu Miao, in his statement, Monday 9 December.

Meanwhile, Junjung, a representative of River World Pancuran Mas, expressed his gratitude to Yili for this support.

"The operational car provided will greatly assist us in providing better service to tourists," he said.

Ardyanto as the distributor of Joyday in the Purbalingga area added that he appreciated the cooperation between JoyDAY and River World Pancuran Mas, as partners.

"We hope that in the future there will be more positive collaborations that can be carried out," he said.

Currently, there are more than 50 variants of Joyday ice cream available and can be purchased in general trades such as grocery stores as well as modern trades such as AEON, Alfamidi, Farmers, GS Supermarket, Hero, Hypermart, Jakmart, Lawson, Lotte Mart, PIMA and Transmart, spread across 38 provinces throughout Indonesia.

In addition, Joyday ice cream products have also been exported to 19 countries including Singapore, the Philippines, Malaysia, Myanmar, Laos Vietnam, Cambodia, Brunei, Middle Eastern countries to Africa with exports reaching more than 1,000 tons per year.

"This collaboration program with local tourist attractions is a form of JOYDAY's real contribution in an effort to improve the local tourism economy in Indonesia, hopefully in the future other local tourist attractions can also participate in this collaboration program," concluded Yu Miao.