Amar Bank Receives 'Most Innovative Digital Bank' Award

Vishal Tulsian, President Director of Amar Bank. (Photo: Doc. Amar Bank)

JAKARTA - PT Bank Amar Indonesia Tbk (Amar Bank, IDX: AMAR), a digital bank that serves the retail and MSME segments, has again proven its position as a digital tracking bank that utilizes cutting-edge technology to provide innovative financial solutions.

The award as 'Most Innovative Digital Bank' at the CNBC Indonesia Awards 2023 affirms Amar Bank's commitment to its philosophy: 'Technology must improve life, must have an impact on life.'

In addition, digital banking transactions in Indonesia also experienced a significant increase. Based on data from Bank Indonesia, the value of digital banking transactions until August 2023 was able to penetrate the figure of IDR 5 trillion. This increase is believed to be inseparable from the active contributions of industry players such as Amar Bank, which has DNA as a digit bank in providing innovation and attractive solutions to facilitate easier access to digital financial services.

Vishal Tulsian, President Director of Amar Bank, said that this award affirms the company's full dedication in providing innovative digital financial services. He believes that technology must be able to improve the quality of life and have a positive impact on people's lives.

"For this reason, we present various solutions, ranging from lending through the Tunaiku digital loan platform, digital bank applications that can support the public to start saving, full protection for customer savings through Brankas, to presenting embedded banking and finance collaborations with various partners," he said in a written statement, Friday, November 17.

Amar Bank, as a digital bank that is committed to meeting customers' needs for digital banking services, has launched a number of superior products that have a direct impact on individual customers and MSMEs. These products offer a variety of innovative features, ranging from loan services to the use of advanced technologies such as Artificial Intelligence (AI)

Some of the innovative services offered by Amar Bank include:

- Tunaiku

Tunaiku is a digital loan platform from Amar Bank. Tunaiku is a game changer for those who have limited access to financial services.

Through Tunaiku, Amar Bank has served nearly 400,000 MSMEs, disbursing more than 1 million loans with a total value of more than IDR 10 trillion as of September 2023. One of these successes can be contributed to the use of Big Data technology and Tunaiku's Predictive Analytics since 2014.

- Digital Bank Amar Bank application

Amar Bank launched the digital banking application, the first cloud-based mobile-specific smart bank in Indonesia, which utilizes AI technology to encourage the habit of saving and managing better personal finances.

As of September 2023, this application has been downloaded by more than 530 thousand users.

In addition, the Amar Bank application is now equipped with payment features through QRIS, virtual accounts, debit cards, and implements the BI-Fast payment system. This step confirms Amar Bank's commitment to supporting national economic growth and financial inclusion.

- Brankas Amar Bank

Departing from the many threats of crime and digital financial fraud, Amar Bank quickly responded to this by presenting innovations to provide customer security as a top priority through the Brankas feature from Amar Bank.

This feature provides full protection on customer assets with layered protection supported by AI technology and can be personalized according to the characteristics of each customer. The application of layered security can only be accessed by authorized customers.

- Collaborative Embeddd Banking and Finance

Amar Bank prioritizes a recent innovation-focused approach called Collaborative Embedded Banking and Finance. With this innovation, various non-banking players can embed Amar Bank's digital banking services into their digital ecosystem platforms.

This allows Amar Bank partners to provide banking services such as payments, loans, and checking accounts to their consumers without the need to switch applications. Through the implementation of this strategy, Amar Bank is increasingly expanding the reach of digital banking services to more MSMEs and individuals.

"In the digital landscape that is growing rapidly, the innovation that we present is not only a technological breakthrough but about how to understand and answer customers' needs to improve their quality of life. The award from the 2023 CNBC Indonesia Awards is proof of the trust of Amar Bank customers who directly benefit from using our services. We are proud to be at the forefront of digital banking in Indonesia. In the future, Amar Bank will continue to use technology to provide and expand innovative financial services to meet the needs of our customers," concluded Vishal.