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JAKARTA - Italy is a country that not only has a variety of impressive cultures, but is no longer a common secret that Italy is also known as the country with the best food in the world.

Since the last few years, a number of well-known food and beverage products from Italy have begun to flood the Indonesian market. Italian cuisine has a distinctive taste that is global and popular, including by the people of Indonesia.

As a trusted modern retail company that has been present and growing with the Indonesian people for more than 52 years, Hero Supermarket always presents superior and quality products for loyal customers. Hero Supermarket continues to improve its services and offers product choices with the best quality specifications.

Responding to consumer needs, Hero Supermarket strengthens his position as a retailer who continues to grow by presenting updates in every choice of product variants.

Today, Hero Supermarket will hold the Week of Italian Cuisine in the World which will take place on November 13 - 19, 2023 at Hero Pondok Indah Mall. This promotion program is the result of collaboration with Italian Trade Agency (ITA) Italian Embassy which aims to introduce and promote Italian food products that are not only known for their delicious taste, but also because of their high quality, safety, authenticity, and sustainability that accompany them.

Director of Hero Supermarket, Hendy said, Week of Italian Cuisine in the World is a form of Hero Supermarket's commitment to providing healthy and quality food and beverage products.

"This collaboration with the Italian Trade Agency aims to provide a better understanding of Italian food and beverage products to our customers. Week of Italian Cuisine in the World can be enjoyed by customers who want to explore the typical taste of Italy at the culinary party we provide," he said.

More than 300 sets of Italian food and beverage products will be presented at the Hero Italian Fair, ranging from meat products,ACTS, dairy preparations, olive oil, to fruits and vegetables. These Italian products are not only known for their feasibility, but also their guaranteed quality because they are made from fresh and premium ingredients.

Trade Commissioner of Italian Trade Agency (ITA), Dr. Paolo Pinto said, on this occasion, his party held a Week of Italian Cuisine in the World which aims to promote and improve the tradition of quality-focused Italian gastronomy.

"We appreciate Hero Supermarket's support for introducing typical Italian food and beverage products in its outlets. We hope that this Italian Fair collaboration can continue to be established in the future so that more Italian food and beverage products will be available and can be enjoyed by Indonesian consumers," explained Pablo.

Now customers can enjoy a variety of the best products and experience an exclusive trial of Italian culinary flavors by visiting the Hero Italian Fair starting November 13, 2023.

In addition to presenting hundreds of leading products from various regions in Italy, the Week of Italian Cuisine in the World series of events also features cooking demonstrations with chefs and presents Italian food stands that visitors can taste. Get information related to other activities via Hero Supermarket Instagram.


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