Officially Introducing A New Logo, Bank Raya Wants To Reach A Wider Community

New Logo Bank Raya Indonesia (Photo: Theresia Agatha/VOI)

JAKARTA - PT Bank Raya Indonesia Tbk (AGRO) officially introduced its new logo to the public today. This was done to strengthen Bank Raya's commitment to providing digital products and services for the people of Indonesia.

The logo change further strengthens the position of Bank Raya as a digital bank that can reach wider communities in the BRI Group ecosystem. This new logo is not much different from the previous one.

However, there is an additional word "bank" and the BRI Group's logogram in its latest logo. The presence of this new logo is a form of strengthening synergy in the BRI Group ecosystem with the support of the widest access and network in Indonesia.

"Today, we launched a new logo because the previous logo only reads 'Raya'. The public will definitely ask first, we will explain further so that in this new logo hopefully the direct communication can be hit," said Bank Raya President Director Ida Bagus Ketut Subagia in a press conference on the Inauguration of the New Logo and the Bank Raya Business Pocket Feature at the BRILiaN Tower, Jakarta, Wednesday, November 8.

The man who is familiarly called Bagus said that the logo change was in line with Bank Raya's commitment to strengthen the fundamentals of digital business so that it could grow sustainably.

First, strengthening digital banking products and services to become a growing partner for business actors and financial friends for the community and community.

This is realized through continuous innovation in the Bank Raya application which presents an integrated end-to-end digital banking solution. Second, scale up business by way of partnership and acquisition of end users through the BRI Group ecosystem and other digital ecosystems.

Furthermore, Bagus emphasized, with the appearance of the new logo, it further confirms that Bank Raya is a digital bank and is part of the BRI Group. That way, he hopes, the new logo can be more familiar in society.

"The goal of this momentum is to further emphasize that we are a bank that is safe and reliable. So, customers will feel the convenience of transacting," he concluded.