Optimizing User Experience, SSPACE Develops 'Ads Platform', Marketplace Technology Innovation For The Latest Advertising Industry

Photo: Doc. PT Era Media Sejahtera Tbk (DOOH) or SSPACE

JAKARTA - PT Era Media Sejahtera Tbk (DOOH) or SSPACE as the Media Owner of the advertising company, entering the fourth quarter of 2023 will introduce its latest technological innovation called AdsPlatform, and will be launched in early December 2023.

SSPACE is the only advertising company developing a technology-based service product that is an advertising marketplace in Indonesia. In facing an increasingly fast era of technological developments, continuous innovation is the key driving force for SSPACE to achieve resilience and business sustainability. achieving business success.

The development of this technology will affect changes in the needs of the advertising industry, where there is increasingly a need for advertisers to optimize optimizing the budget for advertising spending and on the other hand the need for media owners to increase their occupancy and impact measurements.

For this reason, SSPACE presents the innovation of the digital ecosystem "AdsPlatform" which brings together will provide new business opportunities and improve services for existing customers and advertisers in Indonesia. the needs of advertisers (brand and agency) with media asset owners.

"AdsPlatform" is one of the website-based platforms that is SSPACE's service in adopting the latest technological developments as a one-stop solution for advertising campaign solutions for advertisers, which provides media catalogs, Insight data, competitive landscapes, media monitoring, media media placement purchases, as well as media planning and strategies.

This "AdsPlatform" is a new innovation and technology that provides convenience for the advertising industry and helps advertisers (agents and advertisers) to optimize advertising spending and selling customer products.

In the early stages, SSPACE targets the potential user "AdsPlatform" to reach 10 million users or to advertisers, be it agency or advertiser who have collaborated or will start cooperation with SSPACE. "AdsPlatform" is expected to provide increased experience for all users of the SSPACE ecosystem services and encourage the expansion of the company's advertising business line and digital products that could contribute significantly to SSPACE's future revenue.

SSPACE CEO, Vicktor Aritonang said, the presence of the "AdsPlatform" is an early stage for his party to present innovative solutions by providing convenience for the members of the advertising industry, and can also encourage an increase in Indonesia's digital creative economy.

"We hope that all advertisers, both agency and advertiser who have collaborated or will start working with SSPACE, can take advantage of all solutions in this digital ecosystem. With experience, expertise, the diversity of media assets, and the entire business network owned by SSPACE, it is hoped that it can support the sustainable development of the "AdsPlatform" and we will open the widest potential for collaboration with various groups to help build a better Indonesian digital economy in the future, "explained Vicktor, in a written statement, Monday 9 October.

By leveraging the "AdsPlatform" technology, SSPACE has proven its commitment to continuing to deliver innovations in the advertising online advertising industry. From increasing market targeting to increasing user interactions, "AdsPlatform" will be an important foundation of SSPACE's business development marketing strategy.

"By utilizing artificial intelligence and in-depth data analysis, SSPACE continues to move forward to lead trends in the world of conventional and digital advertising," concluded Vicktor.