WIR Group And Rainbow Moto Builder Transformation Of The Future Of The Automotive Industry Through Web Technology 3.0

Photo: Doc. WIR Group

JAKARTA - WIR Group, a leading immersive technology company focused on Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), is now carrying out innovative steps by collaborating with Rainbow Moto Builder, a leading motorcycle modification company in Indonesia.

The main goal of this collaboration is to bring about the development of automotive industry innovation through the application of advanced web technology 3.0. Both companies are trying not only to raise branding standards in the automotive industry, but also to redefinition customer experience and present smart solutions that can change the way people interact with the world of motorized vehicles. With a focus on AR, VR, and AI, WIR Group and Rainbow Moto Builder have ambitions to bring Indonesia's automotive industry transformation to be more advanced in the future.

In this collaboration, WIR Group through Nusameta, its subsidiary, will provide its expertise as a website 3.0 and metaverse by presenting a motorcycle modification design that can be collected by users in the form of NFT.

This will be an innovative solution for automotive enthusiasts who want to access and have exclusive and rare motor modification designs. This NFT will also be generated through blockchain technology, ensuring its undisputed ownership and authenticity.

Owners of NFT collections will get points that can later become a special and attractive offer from Rainbow Moto Builder. These points can be exchanged as apparel discounts or merchandise, free products at some Rainbow Moto Builder partner merchants, and special queues for motorcycle modifications at Rainbow Moto Builder. NFT collection owners will also get physical NFT where their artwork can be obtained in physical form.

"We are very pleased to welcome WIR Group's collaboration with Rainbow Moto Builder as part of our mission to explore and provide solutions for industries in various fields. Through this collaboration, we hope to change the way people interact with the automotive world, especially in vehicle modifications. The Nusameta platform will create a unique experience for automotive enthusiasts where later it can strengthen the automotive industry as a whole," said Gupta Sitorus, Group Chief Sales and Marketing WIR Group, in a statement, quoted Friday, September 22.

In addition, this collaboration will include using AR technology to create immersive interacting experiences with Rainbow Moto Builder vehicles. Customers will be able to view vehicle models virtually, test features, and even conduct virtual trials before making purchases. This will help increase customer engagement and increase the attractiveness of customers to buy vehicles.

Adega Anggayasta, as the Founder of Rainbow Moto Builder, revealed that his party always strives to continue to innovate in the automotive industry. According to him, partnering with WIR Group is a big step in making it happen.

"We believe that the merger of web technology 3.0 with AR will help us provide our customers with an extraordinary experience and the custom motorcycle community in Indonesia," he explained.

The collaboration between WIR Group and Rainbow Moto Builder is proof of how web technology 3.0 can open up new opportunities in various industries, including automotive. This collaboration is expected to bring a deeper experience for automotive enthusiasts and help strengthen the image of the Indonesian automotive industry.

The two companies are committed to working well together in developing new solutions that will bring great benefits to the entire automotive ecosystem. With web technology 3.0 as the foundation, the automotive future will become brighter and more innovative.