JAKARTA - Born and raised in Surabaya, Winston Utomo and William Utomo are two brothers who have made their names in the technology industry through various innovative ideas and major initiatives he has carried out as founder of IDN Media, a media platform company for Millennials and Gen Z in Indonesia with a vision of democratizing information and having a positive impact on society.
Reflected as a dynamic figure, the journey of the two began in 2014 when they saw an information gap in the media industry in Indonesia. They realized that the media channel at that time was not enough to reach the younger generation, which at that time was increasingly turning to digital media to seek information and entertainment.
Looking at this phenomenon, they decided to build a digital media company with the aim of democratizing access to quality information to grow into one of the largest digital media companies in Indonesia that offers various digital solutions based on data and the latest trends.
The following is Winston Utomo and William Utomo's vision of empowering content creators and also building economic creators in Indonesia.
One of the most significant achievements of IDN Media is the development of the IDN application, a one-stop content platform for Millennials and Z, which has become a pioneer in the live streaming industry in Indonesia through the IDN Live feature.
IDN Live comes for content creators for live streaming, interacting in two directions to reach a wider audience, as well as monetizing its content. Not only live streaming features, IDN apps provide access to news content, films and quizzes, which make it very popular among Millennials and Z for their information access needs.
This application plays an important role in presenting a new era in the media industry and live streaming in Indonesia, which in turn becomes a clear proof of Winston and William's vision and innovation and commitment.
In addition to the IDN Application, IDN Media also has Indonesia Creators Economy (ICE), a content creator agency that provides one-stop service. Not only helps brand partners choose the right content creators to run campaigns, ICE also provides services ranging from talent management, content creation, and monetization support.
Since its establishment in 2017 until now, ICE has produced 13,000 campaigns, and is trusted by more than 500 brands to handle their campaign marketing. Through ICE, Winston and William are committed to continuing to empower content creators and create mutually beneficial collaborations with brand partners to reach a wider audience.
Winston and William's vision of building IDN Media has always created a platform that targets the needs and aspirations of the younger generation in Indonesia. By launching the IDN and Indonesia Creators Economy (ICE) Applications, they managed to take advantage of two growing trends in the Indonesian media landscape: live streaming and content creators.
The success achieved by IDN Media and its various platforms is certainly not achieved easily. There are many challenges faced along the way, such as adjusting government regulations, looking for the right talent to build a work team and such intense industrial competition.
Despite this challenge, they continue to be optimistic and work hard which ultimately makes IDN Media one of the largest digital media companies in Indonesia, with the choice of platforms that serve various interests and circles.
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