JAKARTA - To this day, the Indonesian people are still adapting a linear economy where the product cycle becomes buy, use, throw away' so that many of these used products end up in the TPA.
Indonesia is estimated to produce more than 190,000 tons of waste every day. With Bantar Gebang being one of the largest TPAs with more than 1,200 truck loads every day.
We need to reduce dependence on the TPA due to its capacity constraints. With a linear economy we are also directed to extract more raw materials and use more resources to make new products for consumption, where then create a habit of consuming single-use and ending the life cycle of these materials.
One solution that can help with this problem is the adaptation of a circular economy in everyday life. In a circular economy, a sustainable production and consumption system where the product life cycle is extended by reusing or recycling.
Based on a sense of concern over the impact on the environment, HokBen collaborates with Boolet to be part of the solution to waste problems in Indonesia.
"We started by reprocessing disposable clothes into sustainable materials. We collected used shells from bamboo and wood and diverted them from the TPA," said Sugiri Willim, Operational Director of HokBen, in Jakarta, Wednesday, March 29.
After going through the washing process, sterilizing, then firing it in the process using a hydraulic press machine.
"We are also working with local craftsmen where we produce demand for household products such as glass mats, key hangers, children's toys, cellphone mounts and others," he said.
As a food company that cares about the environment, today, HokBen and Boolet signed a MOU on cooperation to process disposable waste. In 1 year, 30 tons of single-use waste will be processed by HokBen.
But not only that, HokBen and Boolet will continue to add to the waste processing target and will continue to develop to create variations in other products. During January March 2023 HokBen has managed to collect more than 2000 kg of single-use marks from HokBen outlets in the Jabodetabek area.
"HokBen collaborates with Boolet to innovate to reprocess HokBen disposable waste into trendy and environmentally friendly household goods. This is in accordance with the company's purchasing goodness to norish people. HokBen always brings goodness to people's lives," said Sugiri.
"HokBen also continues to strive to create added value for the community through innovation and technology. This collaboration is also a form of HokBen's concern for the environment," he added.
HokBen brings back Bento Ramadan, a variety of menus, delicious, and complete that are very fitting and practical during breaking the fast. This year, Bento Ramadan is present in four variants of the package, namely:
1. BENTO RAMADAN 1 (Chicken Teriyaki, Ebi Furai, Shrimp Roll, Chicken Karaage, Nasi, Salad, Teh Botol Sosro) Price of IDR 58,000 (already taxed). 2. BENTO RAMADAN 2 (Chicken Curry Yaki, Ebi Fried, Egg Chicken Roll, Fried Dumpling, Nasi, Salad, Teh Botol Sosro) Price of IDR 58,000 (already taxed). 3. BENTO RAMADAN 3 (Beef Sukiyaki + Tofu, Tori No Teba, Chicken Korokke, Rice, Salad, Sosro Bottle Tea) Price of IDR 68,000 (already taxed). 4. BENTO RAMADAN 4 (Beef Teriyaki, Ekkado, Fried Chicken Tofu, Rice, Salad, Sosro Bottle Tea) Price of IDR 68,000 (already included tax).
All packages include getting a Delima Red Ice takjil.
Francisca Lucky, General Manager of Marketing HokBen stated that this year HokBen is 38 years old. At the age of 38, HokBen has united the feelings of all HokBen loyal customers.
With a wide selection of menus, making HokBen a favorite restaurant that can unite the customer's taste even though they have a different menu choice.
"In accordance with our vision of'bringing goodness to maintain people's lives by creating and providing food with integrity' so welcoming this fasting month, we again present a complete menu that has a delicious and halal taste, namely Bento Ramadan," explained Francisca.
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